Transition Period Jiaxing Textile Enterprises Internationalization Strategy

Economy of Jiaxing is in the period of transition, international strategy is the best way for enterprises to foster the international competitiveness. Textile industries are the main part of the enterprises in Jiaxing,and they play an important role in the structure and system of the jiaxing economy. Along with the strengthening of globalization and international acceleration of the local market, Internationalization has become an important engine for local economic development, and it's also a hot issue for the current theoretical and empirical study.Traditional theory has taken international as the means of development of transnational corporations in developed countries, but in recent years with a variety of small and medium enterprises active increasingly on the international stage, it has not any doubt a challenge to the traditional view. The domestic market has become increasingly open because of the global economic integration, domestic enterprises are not only facing SMEs competitiveness, but also the challenges came from foreign multinational companies at this moment. Under the new situation of competitive pressures continued expansion, the SMEs have to move away from the traditional narrow concept of family and localization, and take the road of international operations. It is the inevitable trend of their development.The transformation and upgrading of Economic and social, it urgently requires a number of traditional enterprises must transform their development mode and looking for new profit growth point. The implementation of international strategy will no doubt be the general trend for Jiaxing textile industry.Therefore, how to speed up the internationalization of the textile enterprises in Jiaxing and implement what international strategy are worthy to attention and careful study. The purpose of this study is to explore transition period the international strategy of the textile enterprises in Jiaxing. First of all, sort out and review the relevant theory of internationalization by reading, to serve as the theoretical basis of this paper. Then, through selecting the indicators about the internationalization, collect and collate the data of survey on international this article has established a cobweb model to measure the degree of internationalization. Next, applying the method of theory combined with survey to analyze the reasons and barrier factors of international of Jiaxing textile enterprises. Meanwhile, analyze the specific strengths, weaknesses, opportunities and threat of the textile enterprises for developing international by the tool of SWOT. Later, through analysis the mode of internationalization of enterprises, combined with the actual situation in Jiaxing, and gives the choice of international strategies of textile enterprises in Jiaxing. Finally, based on the results of researching, this article put forward to achieve the strategies of internationalization of the textile enterprises in Jiaxing from the enterprise and the government two sides.The level of internationalization degree has reflected a region's economic development level and competitiveness of enterprises in a certain extent, and the choice of international strategy is the key for development and expansion of the enterprises. Therefore, the results of this article will not only can provide a basis for decision making for local related sectors, but also have a certain reference value to guide the Jiaxing textile enterprises to develop international operations.