Research On The Transformation Of Brokerage Service For G Securities Company Sichuan Subsidiary

With the opening of the capital market in China,more and more participants come into this financial market,especially lots of foreign investment bank.Also,the competition between the securities company in China become much fiercer because of the floating commission rate,which lead to a decline in profit and income of the brokerage business.If securities companies continue to rely on the cycle of the macro economy,then they cannot adapt to this almost well-established capital market.As the most traditional service of securities company,brokerage business faces lots of threats from external environment,such as homogenized service between company,decline of the commission rate,and the emergence of the Internet-based finance.G securities company is one of the first comprehensive companies approved by China Securities Regulatory Commission.Sichuan subsidiary is top 10 in the G securities company.Based on the above-mentioned threats,the transformation of brokerage business in Sichuan subsidiary is extremely urgent.As the senior manager of Sichuan subsidiary,I compare the business data of Sichuan subsidiary between other securities companies,and use PEST,SWOT analysis to analyze the external and internal environment of Sichuan subsidiary.At the same time,I analyze the advantages and disadvantages of Sichuan subsidiary to figure out the potential problem of brokerage business,and indicate the necessity of the brokerage business transformation.Through the research and analysis of the Sichuan subsidiary,this thesis provides several solutions on transformation of the brokerage business.Firstly,trengthen the transformation and development in wealth management and corporate business,and build the distinguished operation mode.Secondly,divide customer into different parts and provide personalized service.Thirdly,develop the new sale department,reduce the cost of the company,and broaden the influence of Sichuan subsidiary.Then,combine the brokerage business with the financial-tech.And,build the human resource training system.Finally,optimize the operation mode and improve the competitiveness ability.This thesis take G securities company Sichuan subsidiary as an example,providing solutions for transformation of brokerage business.Besides,this rhesis can provide some useful ideas for other securities company,which help manager promote management efficiency and push the development of brokerage business in China.