| In recent years,China’s securities brokerage business has gone through a monopoly,and continues to develop rapidly under today’s circumstances.However,the development has been slow after commission liberalization.The fact that it is currently developing steadily,brokerage business was once the mainstay of securities companies The situation of the source of income has changed greatly.Because of the rapid development of China’s securities market,stock index,futures and margin trading businesses are gradually being introduced,and the market’s trading volume continues to grow rapidly,how can investment companies develop their own brands through transformation and then stay firmly in the fierce market competition? Guarding the dominant position.Maintaining core competitiveness has now become the core task of most brokers.Due to the inherent limited channel business and an urgent need to reshape the securities industry,the brokerage business led by Northeast Securities has gradually entered the "medium profit era".The profitability of individual clients is poor,leading most brokers to invest a lot of resources to expand their client base.This also makes the competition for customers particularly difficult,and costs continue to rise.The homogeneity of brokerage services is still very serious,and the way of relying on heaven has not fundamentally changed.The brokerage business led by Northeast Securities seeks innovation and differentiated transformation in order to develop its own strategic growth path and maintain core competitiveness,and build its own unique advantages and characteristics that are difficult to replace.In this case,this article adopts the method of combining theory and practice to comprehensively consider,and adopts relevant effective knowledge of enterprise development strategy management theory,to carry out a comprehensive analysis of the basic internal and external conditions of the securities business under the Northeast Securities.Various data of the securities industry were compared and analyzed,and the key issues faced by securities firms under the leadership of Northeast Securities were summarized.After analysis and research,an accurate path that will help Northeast Securities Company develop its core brokerage business has been discovered,which can provide favorable reference value for the overall positive development of my country’s securities brokerage business... |
