Huatai Securities Brokerage Business Development Strategy Research

At present, China’s capital market is in a stage of rapid development, China’ssecurities industry also is just at the critical moment of financial innovation, businesstransformation, is facing the traditional areas of business and customer resources iseroded by industries such as banking, insurance, trust and the dual challenge ofinternational big investment Banks "invasion". With the sustaining wearying of stockmarket in recent years, China’s securities market is experiencing its establishment isthe most cold winter. Securities brokerage business is one of the main business ofsecurities companies, securities business accounted for fifty percent of the company’soverall revenue. Securities brokerage business is currently at the forefront of change,how to develop not only relates to the rise and fall of the securities industry in thefuture, and relationship to the future China’s capital markets can be sustained, stableand healthy development.Huatai securities as old state-owned securities companies, securities industry inChina has witnessed China’s capital market development and grandness, securitiesbrokerage business market share for many years ranked industry forefront. But in atough market environment, the development of the brokerage business began toencounter bottleneck, the problems in the operation and management also graduallyexposed. In the face of financial innovation, business transformation of the era of bigbackground, the pace of transition has been behind the Zhongxin and Guoxinsecurities company, etc.In this background, this article through the use of strategic management, humanresource management, marketing, etc. The theoretical knowledge, adopt the methodof combining theory and practice of huatai securities brokerage business is faced withinside and outside environment carries on the comprehensive analysis, the huataisecurities companies and securities industry data, this paper compares and analyzesspecific points out that huatai securities brokerage business is faced with the mainproblem is: excessive reliance on brokerage business, income structure imbalance;Agent team positioning fuzzy system remains to be perfect; Business departmentmanagement idea back, low average productivity. Through the successful experienceat home and abroad for reference, put forward the whole business chain huataisecurities brokerage business development strategies and specific implementationplan. Through the analysis and research, this paper argues that huatai securitiesbrokerage business development of concrete should be taken: reconstruct thesecurities broker system; Adjust the structure of organization, changing the functionof the business department; Refactoring service system, make whole business chaincomprehensive service system; Actively explore business innovation, realize thediversified development of brokerage business. To ensure the implementation of thestrategy finally, the paper puts forward: human resources, risk control, operationalsupport and security protection measures, such as enterprise culture. Finally this paperto find out a suitable new market environment Huatai securities brokerage businessdevelopment way, and thus provide a reference for development of China’s securitiesbrokerage business as a whole.