Electronics Components Distributor-LK Company’s Marketing Strategy Research

With the rapid development of Chinese manufacturing industry,besides improvement and convenience of e-commerce for international trade,the Chinese electronic parts trade has steadily increased.And also the electronic parts play an important role in the electronic manufacturing industry;meanwhile,electronic parts demonstrate a vital role in the development of the whole manufacture industry,and connect the manufacturers with end customers as a link.Thus,the distribution enterprises of electronic raw materials also play an important character in the whole industry.This article is based on the marketing strategy,service marketing strategy and customer relationship of marketing theory.Through the case analysis from the LK company as the research object,and according to the actual situation and combining with the formative of Chinese market development,the business development in the external environment,industrial environment and the main competitors analysis,formulation and optimization for LK company’s own products service,marketing strategy,and proposes specific implementation measures and implementation plan.To define this article we might to get the result of that through the study of distributors of electronic components of the marketing strategy,to promote the rational distribution of Chinese industry to develop their own marketing strategy,the implementation of effective marketing methods which can occupy a space for the companies in the distribution field of the world,as well as break the monopoly of distribution by European and American markets,and contribute to the development of domestic electronic manufacturing industry.