| BIGTIDE technology co.,LTD.is engaged in the professional image display and information transmission technology enterprises of the national high-tech,in recent years,China is carrying out supply-side reform and high-definition video industrial policies promotion,BIGTIDE takes the optical fiber video transmission cable as the breakthrough point to advance the product transformation and upgrading,this paper analyzes BIGTIDE's competitive strategy.This paper is to study theory knowledge of strategic management and competitive strategy,It is based on the current situation of fiber video transmission market and the BIGTIDE's basic situation,adopting PEST model to analyze the macro environment,analysis industry environment with the Porter five model and analyzing internal resources with VRIN model.Summary key internal factors matrix and key external factors matrix.SWOT matrix analysis are used to get the feasible combination strategy.and the various alternative competitive strategy of the company are analyzed with Quantitative strategic planning matrix(QSPM).With these study,it concludes that concentrated differentiation strategy is the most suitable competition strategy to BIGTID.The company focus on market segments and product differentiation strategy,at the same time,concerned security measures to ensure that the competitive strategy is implemented successfully.Correct strategy is very important to the enterprise development,the purpose of this paper is to identify the company's core resource and ability,seize external opportunity of upgrading of the high-definition video transmission technology,make full use of the company's internal advantage,avoid internal disadvantage,and put forward the suitable competition strategy,it also provides scientific ideas and theoretical references for the acquisition of sustainable competitive advantages,which benefits to promote the sustained and healthy development of video transmission industry. |
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