| With the rapid development of Internet technology,the application of network has penetrated into social economy,people’s life,corporate marketing and other aspects.With the rapid development of Internet in commercial applications,Internet marketing has become more and more valuable,especially the World Wide Web(WWW),E-mail,search engine,social software,etc.There are many ways,such as E-mail marketing,blog and micro blog marketing,online advertising marketing,video marketing,media marketing,competitive marketing,SEO optimization ranking marketing and so on.Network marketing has been widely used by enterprises.With the further expansion of the influence of the Internet,the further deepening of people’s understanding of network marketing,and the emergence of more and more successful cases of network marketing promotion,people have begun to realize many advantages of network marketing and more and more marketing promotion through the network.Baidu,as an Internet technology company with search engine as its main product,market share on the top of the domestic search engine Market.However,recent years various negative events have occurred frequently,this lead to the Internet users have a great prejudice against Baidu’s main profit channel: Baidu promotes products,although they still use the convenience brought by Baidu search engine。Lanzhou is located in the underdeveloped northwest district,promotion market of Baidu has become saturated,and the development in Lanzhou has encountered a great test.Under this background,the development of Baidu Lanzhou marketing service center has also encountered the bottleneck,the performance growth is becoming more and more difficult,and even started a certain degree of negative growth.The purpose of this paper is to provide theoretical basis for the development of Baidu Lanzhou marketing service center by building a new marketing strategy,so as to let Baidu Lanzhou marketing service center out of the dilemma and re-enter the right track.This paper takes Baidu Lanzhou marketing service center as the research object.On the basis of sorting out and consulting a large number of relevant documents,on the premise of clearly defining the relevant core concepts,based on the theory of precision marketing,this paper obtains the customer demand and historical consumption data of Baidu Lanzhou marketing service center via Baidu powerful backstage technology,and carefully searches for the current Baidu Lanzhou marketing service Problems in marketing system of business center.Then,in view of the problems existing in the marketing system of Baidu Lanzhou marketing service center,and under the guidance of relevant theories,this paper puts forward the ideas and measures to improve and optimize the existing marketing system,and points out a precise marketing system based on big data analysis.The idea is based on different industries of Baidu Lanzhou marketing service center customers,proposes a marketing plan and ways of market segmentation,to ensure the implementation of the marketing system by improving the relevant security system.Only by implementing these measures,a precise marketing strategy can really be built,and achieve the purpose of improving the company’s performance in the fierce market competition. |
