| With the proposal of the concept of big data and the continuous development and improvement of related technologies,all walks of life begin to actively apply big data technology and deeply integrate their own business with big data.For the traditional banking industry,it is also facing unprecedented opportunities and challenges.With the intensification of the competition in the banking industry and the impact of Internet finance,the traditional product centered marketing model is no longer applicable.Only by taking the personalized road and customer-centered,can we gain a foothold in the fierce competition.This article through to the big data,customer relationship management theory and related theory of 4 c marketing theory research,using the method of case analysis,investigation and research,analyzes the shijiazhuang J line marketing present situation and the existing problems,in order to solve the problems existing in the current marketing model was proposed based on the new precision marketing model of big data technology.By shijiazhuang J line of development from the strategic level precision marketing model has carried on the SWOT analysis,and in shijiazhuang are analyzed in detail by using the method of questionnaire investigation J line of the defects in the development of precision marketing model,this thesis expounds the new precision marketing model the overall process of design and shijiazhuang J precision marketing strategy system,illustrates the precision marketing in the use of big data technology,etc.And then from the implementation process,implementation content,implementation guarantee,implementation effect analysis of four aspects of Shijiazhuang J new precision marketing model of the implementation system.Finally draw the conclusion: precision marketing model based on the theory of the big data can effectively help shijiazhuang J line to improve the success rate of marketing and marketing efficiency,looking to the future,the set of marketing model will be more intelligent,gradually achieve J line of shijiazhuang branch marketing from undifferentiated marketing to the accuracy of data driven marketing model of comprehensive transformation.Shijiazhuang J line is located in the provincial capital,as the national strategy and the deepening of the capital of hebei provincial government strong strategy propulsion,shijiazhuang J line facing unprecedented pressure,precision marketing model is established by use of the technology of data is broken,under huge pressure by using precision marketing model,can effectively grasp the customer demand,is advantageous to the shijiazhuang J line to reduce costs,Enhance core competitiveness.At the same time,the successful implementation of precision marketing model in Bank J shijiazhuang Branch will drive the improvement of big data application level of Bank J and even the national banking industry as a whole,which will help improve the overall competitiveness of China’s financial industry. |
