| With the popularization of Internet technology in China,the tourism industry is gradually becoming networked,and the economic benefits created by online tourism are increasing year by year in China’s tourism economy.At the same time,with the improvement of our country’s vacation system,people’s vacation time is gradually standardized,and more people are choosing to travel in the holidays to relax their body and mind and relieve the pressure from work and life.Qunar is a well-known travel search engine in China and the largest Chinese online travel website in the world.Provide consumers with airline tickets,hotel booking service,and provide the tourism product sales and consulting business,as the pioneer of China’s online travel industry,where nets in many online travel companies has great guidance and leadership.However,as the online travel industry where the competition network in the leading position in the industry is threatened,ctrip,elong and other large online travel sites as well as many small and medium-sized online travel website where competition makes development faces great challenges.In this context,how to use the scientific marketing strategy of qunar to gain an advantage in the competitive online tourism market is the urgent problem that the website is facing.In this paper,from the general situation of China’s online travel industry,in the understanding of China’s online travel industry development,on the basis of choosing where to network as the research object,analyses the site network marketing present situation and existing problems in network marketing,where finally put forward in accordance with the present situation of network marketing precision marketing strategy.According to the thesis,the thesis is divided into six parts,the first chapter is the introduction,which mainly introduces the research background and significance of the topic.The second chapter elaborates the relevant theoretical tools used in the article.The third chapter analyzes the current situation of China’s online tourism and the factors that influence the marketing strategy of China’s online tourism industry.In chapter 4,we analyze the current situation of network marketing and the problems existing in website network marketing.The fifth chapter aims at the problems existing in the network marketing strategy of qunar,puts forward the countermeasures and puts forward the concrete implementation Suggestions of qunar’s accurate marketing strategy.In the last part,the thesis summarizes and prospected the thesis,summarizes the main conclusions of this paper,and puts forward the prospects for the development of online tourism industry in China.It is hoped that the research of this paper will provide feasible Suggestions for qunar network marketing strategy,improve the accuracy of qunar marketing strategy,and contribute to the development of online tourism in China. |
