Research On The Digital Marketing Strategy Of China Construction Bank G Branc

With the combination of big data technology and the financial industry,traditional commercial banks are not only facing fierce competition within the banking industry,but also suffered a huge impact on Internet finance.In order to remain competitive,the marketing strategy of commercial banks needs to be closely linked to big data,establish a digital marketing strategy,and use digitalization to achieve precision marketing.This paper sorts out and summarizes the existing research results of domestic and foreign academic circles,and discusses in detail the connotation of digital marketing and the theory of precision marketing.Taking CCB G Branch as the specific research object,taking the construction of digital marketing system,customer segmentation status and precision marketing status as the starting point,the current situation of CCB G Branch using digital marketing means to achieve precision marketing is analyzed and evaluated,and the shortcomings of existing strategies and the main factors leading to these deficiencies are analyzed.Furthermore,using the theory of digital marketing and precision marketing,guided by the advanced experience of digital marketing research and practice of domestic and foreign commercial banks,the strategic suggestions for digital marketing of CCB G Branch are put forward from the aspects of improving the use of digital marketing system,using digital means to segment customers,realizing precision marketing through multiple channels,and taking customer satisfaction as the service goal.At the same time,in order to ensure the smooth realization of precision marketing,corresponding safeguard measures are proposed from the aspects of policy transmission,talent training,performance appraisal,and data service capabilities,so that CCB G Branch can better promote the digital marketing process.