| Shaanxi Rongmin real estate company,as a famous city operator relying on the real estate development in China,how to better prevent the financial risk of enterprises and realize the healthy and sustainable development of enterprises are the key to face under the background of strengthening the regulation and control of real estate market policies,fierce competition,increasing risk uncertainty,etc The problem is related to the long-term development,transformation and upgrading of enterprises.This paper takes Shaanxi Rongmin real estate company,the leading real estate enterprise in China,as the research object,analyzes the financial risk control of Shaanxi Rongmin real estate company through horizontal comparison and vertical cross analysis,and on this basis,constructs the evaluation index system of risk control,and through the analytic hierarchy process and the evaluation model,analyzes Shaanxi Rongmin real estate company From 2015 to 2018,the company carried out a dynamic cross assessment of financial risks,found out the existing problems of Shaanxi Rongmin real estate company in preventing financial risks,and put forward specific countermeasures in combination with the actual situation.Through the research,it is found that the financial risk of Shaanxi Rongmin real estate company is increasing year by year,and the prevention ability of the financial risk of the enterprise is decreasing.On the one hand,it is inevitable in the process of rapid expansion of the enterprise,on the other hand,it is due to the improper financial financing,the imperfect financial style system,the lack of talent echelon,the insufficient organizational guarantee and technical support,and the enterprise cost Due to the principle of limited control ability.In order to improve the financial risk prevention ability of Shaanxi Rongmin real estate company,this paper puts forward some specific measures to control the financial risk,expecting to quickly strengthen the financial risk control ability of the enterprise in the short term,and better promote the rapid development of Shaanxi Rongmin real estate company and the overall improvement of competitiveness. |