| Over the past four decades of reform and opening up,China’s economy has developed rapidly.At present,the main contradiction in China has gradually changed from the contradiction between the people’s growing material and cultural needs and backward social production to the contradiction between the people’s growing needs for a better life and unbalanced and insufficient development.Since the late 1990 s,with the rapid development of China’s comprehensive national strength,the real estate industry has also achieved rapid development,but the rapid development of the real estate industry covered up many unbalanced and inadequate problems,especially the financial risks of real estate enterprises.Many problems have occurred in the operation of real estate enterprises due to the increasing difficulties in financing,the difficulties in withdrawing funds due to poor sales and the rising costs.Therefore,the financial risks ofreal estatearemore andmoreworthy ofattention andanalysis.This thesis takes W Real Estate Company as the research object.On the basis of relevant research results at home and abroad,it fully combines the actual situation of the enterprise and the characteristics of the industry.Firstly,it introduces the research background,research status and research methods,and then lists the relevant financial data of W Real Estate Company as the basis for the subsequent analysis of financial risks.Then from financing,investment,working capital,and the macro factors four aspects fully analysis of the status quo of W Real Estate Company’s financial risk,then using the analytic hierarchy process to W Real Estate Company create index system of financial risk,using the fuzzy comprehensive evaluation method to W Real Estate Company in financial risk assessment,it is concluded that financial risk comprehensive rating score,the evaluation result is against financial risk,propose control measures and summarize,for the control of financing risk,it is suggested to reasonably plan the financing scheme and capital structure,strengthen the project feasibility study and improve the product competitiveness for the control of investment risk,strengthen the inventory management and formulatea reasonable sales plan for thecontrol of working capital risk.Through the study of the actual enterprise and industry environment,it is helpful for enterprises to improve the financial risk control system,strengthen the financial risk control management,so as to play a positive rolein thedevelopment of enterprises. |
