Research On Strategic Transformation Of Changchun CK Group

Since 2014,the state has issued a series of policy documents to prevent local debt risks and standardize the operation of financing platform companies,requiring local investment and financing platform companies to remove financing functions from local governments and gradually transform into market-oriented operating entities.This has become another turning point for the adjustment and reform of local investment and financing modes.CK group was founded in2001,after nearly 20 years of development,for the city of changchun city construction,city image promotion and made positive contribution to people’s living environment improved,but also faces the marketization degree is not high,asset is not optimal,the profit ability is not strong many disadvantage factors,Therefore,under the new situation,CK group is in urgent need of transformation and development.The research framework of this paper is as follows: the first part introduces the research background and research significance,and summarizes the research contents,research methods and research ideas of this paper;The second part introduces the theories and analytical tools of strategic management and strategic transformation.The third part introduces the history,organizational structure and business model of CK group,and analyzes the problems existing in the development of CK group.The fourth part USES PEST and SWOT analysis models to analyze the environment of CK group,its own advantages and disadvantages,and the opportunities and challenges it faces.The fifth part elaborates the mission,vision,strategic objectives and transformation contents,and summarizes the strategic mode suitable for enterprise development.The sixth part,from the human resources guarantee,financing channel guarantee,risk prevention guarantee,information construction guarantee and enterprise culture guarantee,summed up the security measures that should be adopted for the implementation of strategic development.This paper mainly constructs the development mode of gradual market-oriented transformation under the condition that a policy and regulations impose great restrictions on the traditional business model.In addition,the paper expounds the development path of platform companies from the aspects of diversified management,optimization of asset integration,innovation of financing channels,creation of professional teams and improvement of management ability.This article is the author in the CK group work for many years of perception andunderstanding,hope to the group’s future development has certain application value.