Study On Strategy Transformation Of BK Company

Since the reform and opening up, multinational companies set up a subsidiary in china in order to fit global strategy, realize the benefit maximization. BK group companies established production base and used China's abundant natural resources and cheap labor costs to achieve the lowest cost of the mission.In recent years, preferential policies for foreign invested enterprises constantly adjusted, preferential policy is no longer obvious. More local powerful industry manufacturers have grown. BK group companies of China compete with these peers more intense. How to deal with these challenges of competitors? how to strengthen the competitive advantage to build the core competitiveness is strategic issues need to be solved urgently for BK group companies of China.Three parts are there in this paper:Part one is chapter one and chapter two. This part makes clear purpose of this paper by analyzing the research background and research current situation. And then though the analysis of the basic theory defined the strategic transformation.Part two is chapter three and chapter four. This part use lots of strategic transformation theory to study external environment and internal environment. It points out the opportunities and challenges which company confronted, and indicate the company's development direction, strategy and mission. And through analysis development strategy, indicates choice of the competition strategy and security system of strategy enforcement.Part three is chapter five and chapter six. This part is implementation of the strategy. It contains company's organizational structure adjustment, the relevant functional departments support and culture remodeling. And then summarize the whole paper.This is paper is aimed to help enterprise performing better and achieve a long-term development through the case study of company.