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Study On The Strategic Transformation Of Jiangsu A Enterprises

Posted on:2014-01-20Degree:MasterType:Thesis
Country:ChinaCandidate:Y L WangFull Text:PDF
GTID:2429330488997512Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Most of the Chinese entrepreneurs believe that their own business strategy,but strategy or their understanding is "idea" or "pursuit",or "direction" or "target".Jiangsu A enterprises in the traditional business difficulties,serious thinking,the courage to explore,in the original business based on not only the "what","what goal to realize' the new strategy idea,but also put forward and the practice of "how to do',"according to what flow' approach,the enterprise along the strategic management of the direction to the transformation of the development of ocean areas.In this paper,using the theory and method of strategic management to the strategic transformation of Jiangsu A enterprise is studied,firstly expounds the basic principle of the relation and the difference between strategy and strategic management,strategic transformation,lists the relevant model of strategic transformation.Facing the A enterprise transformation into the mushroom business external environment were analyzed detailed and comprehensive.Analyzes the factors of external A enterprises are facing political law,economy,social culture,science and technology influence;a further analysis on the development direction of the edible fungus industry medium environment from the basic situation,industry mode of production and industrial chain angle;from the main business enterprises,competitive resource value,SWOT etc.angle of internal environment and benchmarking enterprise analyses the advantages and disadvantages of A enterprises in the transformation of the development,opportunities and threats.Thirdly,on the basis of the strategy analysis,formulation of the A enterprises strategic transformation development vision,mission and strategic objectives,and from time to time,resource of A enterprises strategic transformation target business and functional strategy planning and strategy implementation,the last,from the angle of the closed loop management described as a complete strategy an important part of management,strategic evaluation of A enterprise transformation and control,thus completing the research target of strategic management in the operation and implementation of A enterprises strategic transformation.In summary,the end of the full text,put forward the direction of further study.
Keywords/Search Tags:Strategic transformation, Strategic management, SWOT analysis, Benchmarking, strategic evaluation
PDF Full Text Request
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