ES Group's Strategic Transformation Research

Focusing on software technology, ES group can not only develop industry solutions and related products and services, can also provide product engineering solutions. With the Internet increasingly mature and development, ES group, as a traditional software company with obstacles in development in the future, thinking inertia of the traditional software for the strategic development of the enterprise has brought certain constraints, not conducive to the expansion of enterprise competitive advantage and increase at the same time. At this stage, the enterprise's first task is to accurately locate enterprise development strategy, targeted to strengthen the construction of ability, in order to improve enterprise competition level. The changing external environment also requires enterprises to intensify efforts to analyze business opportunities and strategic development direction in the future.This paper in view of the ES group currently existing problems and bottlenecks, first analysis ES group internal development present situation and trend, through the comprehensive analysis of the external market environment, such as PEST, five model change influence on ES group, combined with the internal resources and ability to improve and upgrade the existing. According to the threat of future market prospects, trade at the same time, the analysis of the advantages and disadvantages of the industry itself, to establish new strategic transformation scheme suitable for their own. Finally, aiming at the characteristics of external environment and internal construction of concrete ground step of implementing the new strategy, and quickly and publish relevant policies and measures to actively.This research proposes the final direction of strategic transformation of ES company is "service+project".:the transformation of the direction that ES group from the product as the center to take the customer as the center, from product type company to service-oriented company,, provide total solutions for our customers. The research also design innovation strategic alliance initiatives, user experience, marketing and after-sales service layout should achieve as well as suggests scope and other details. Combining the above factors proposed changes needed to implement the human resources of tilt, publicity of positioning, closely involved in risk control system and set up correct, good corporate culture...