Internet + Fried Chicken Shop Business Model Design

This article uses the method of business model design,through the market analysis,the article uses business model canvas to design the business model of entrepreneurial projects.In order to avoid the limitations of the analysis,the article refers to the business model canvas of other enterprises,and discusses the development direction of O2 O model in the future.In addition,this article also investigates the other similar project,the project investment income and risk are evaluated.By learning from the success of others,the article starting from the view of actual business data analysis,combined with the actual situation of the current market.With the rise of the Internet +O2O model,in the era of personalized consumption,firstly,the external market environment of the industry is studied,and then the internal operating environment of the industry is analyzed,finally,It has formed 9 business model design parts including customer segments,value propositions,channels,customer relationships,revenue streams,key resoures,key activities,key partnership and cost structure.Also,4Cs marketing mix theory is used in the designprocess,a complete business model design scheme is obtained at last.