Research On The Optimization Of AM Company Business Model Based On Business Canvas Theor

The electric vehicle industry has experienced more than 20 years of development,and its industrial scale has entered a mature stage.The demographic dividend of the rapid development of the electric vehicle industry is fading,and the industry has launched a fierce homogenization competition in the basic travel demand market.With the introduction of intelligent technology on the Internet,the industry has shown a development trend of high quality,intelligence and personalization,and AM has continued to create breakthroughs in the category of intelligent and personalized electric vehicles with its strong basic R&D strength and extensive and in-depth customer base,and the total revenue of intelligent product business has continued to increase in the weight of the company’s revenue.However,the development of AM’s product business has encountered a bottleneck,with the scale of customers increasing slowly and revenue growth slowing down as well.The business model of an enterprise determines the rise and fall of an enterprise,and AM is actively seeking to change its business model in response to market changes.In this paper,according to the research idea from basic theory to practical application,based on the business canvas theory,using literature research method,case study method,interview method and other related research methods,the following research was conducted around the business model of AM Company.Firstly,the business model literature at home and abroad is combed to understand the current situation of industry development,followed by the analysis of AM’s current operation status and existing business model,and then combined with the primary and secondary information collected from interviews,relying on AM’s operation,the business model canvas theory is applied to investigate and analyze AM’s existing business model from four modules and nine elements,and it is considered that the existing Finally,based on the actual situation of the company,using the business canvas theory,we put forward suggestions for business model optimization and specific implementation measures from five aspects: key business,important partners,core resources,customer maintenance,and cost structure.These include: increase R&D investment,promote market upgrade,broaden corporate cooperation,strengthen brand building,promote channel upgrade,strengthen supply chain management,develop new product lines,and strengthen corporate cooperation in eight aspects.Help enterprises to improve market competitiveness and gain more sustainable development momentum.