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Market Breakthrough Approach Of YK Civil Servant Examination Training Enterprise

Posted on:2021-01-06Degree:MasterType:Thesis
Country:ChinaCandidate:R Q JiaFull Text:PDF
GTID:2439330620963388Subject:Business Administration
Abstract/Summary:PDF Full Text Request
In 1993,the Interim Regulations of the state on civil servants was promulgated and implemented.The selection and employment of civil servants began to adopt the methods of open examination and strict assessment.The examination of civil servants became the only way for the recruitment of civil servants.In 2006,the Civil servant law of the People's Republic of China was officially implemented,and revised again in 2018,marking the gradual improvement of the civil servant examination and employment system and the gradual standardization of the examination process.As a gold job,civil servants attract a large number of people to participate in the civil service examination,and promote the rapid development of civil service examination training as a new industry."Civil servants examination craze" produces "training craze" and "training craze" stimulates "institutional craze".More civil servant examination and training institutions are continuously established and developed,which further intensifies the market competition of the industry.YK civil servants examination training enterprise is a new member of civil servants examination training organization.How does it stand out from many organizations? We must think about the way of market breakthrough.This paper takes YK civil servants examination training enterprise as the research object,takes making its market breakthrough strategy as the research goal,according to the author's own work experience in the civil servants examination training industry,combined with the interview and understanding of each person in charge and trainees of YK civil servants examination training enterprise,as well as the research on various literature theories,explores the suitable development strategy of YK civil servants examination training enterprise,and makes its marketbreakthrough strategy and the strategy to safeguard the market.
Keywords/Search Tags:Civil servants examination, Localization positioning, Self built APP, "Encircling the city from the countryside" strategy
PDF Full Text Request
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