The Role,Obstacles And Countermeasures Of Xinxiangxian Participating In Rural Tourism Development From The Perspective Of Role Perception

As a rural elite,Xinxiangxian has unique advantages in social experience,fund raising,and personnel training.Flowing between urban and rural areas,playing as a“bridge”,which are the backbone of rural revitalization and rural tourism development in the new era.However,the current relevant literature pays insufficient attention to the role-playing mechanism of Xinxiangxian’s participation in rural tourism development,which leads to problems such as the loss of Xinxiangxian’s returning homeland and the obstacles to participate in rural tourism.Based on this,this study takes the Xiazhangquan rural area in southern Fujian as a research area,based on role theory,stakeholder theory and rural governance,using questionnaires and combing statistics to further investigate role perception and the role of Xinxiangxian participating in rural tourism.And propose the countermeasures and suggestions for Xinxiangxian’s participation in rural tourism development in different types of role perception.The research shows that:(1)Xinxiangxian’s role perception includes three factors: identity,ability and prestige,and according to the median value 3 in the semantics of the questionnaire,the three scales of identity,ability and status are divided into six groups,forming eight types of role perception,which are “high identity,high ability and high reputation” group,“high identity,high ability and low reputation” group,“high identity,low ability and high reputation” group,“high identity,low ability and low reputation” group,“low identity,high ability and high reputation” group,“low identity,high ability and low reputation”group,“ low identity,low ability and high reputation” group and “ low identity,low ability and low reputation” group.And the main types are “high identity,high ability and high reputation” and “low identity,high ability and high reputation” group.(2)In the roles played by eight different role perception types,Xinxiangxian has different willingness and choices when playing the role.The “high identity,high ability and high reputation”group has the strongest willingness to play the role,and people with the stronger ability in this group are more willing to play the role;In groups with high identity and high ability,they are all willing to choose a role among eight roles.Xinxiangxian with high reputation tends to chose the role of providing information and increasing the cohesion.Xinxiangxian with lower reputation tends to do solid work and participate in intermediatecoordination.(3)The influencing factors have different effects on different types of role perception.The higher the role perception,the lower obstruction effect of the influencing factors.The external cause such as the lack of information channels,the restriction of concepts,the lack of management of government organizations and the unreasonable distribution of interests is the main obstacle factor to keep Xinxiangxian from participating in the role-playing.This study further refine the concept and framework model of role theory in theory and put forward the countermeasures and suggestions for comprehensively guiding Xinxiangxian to participate in rural tourism developmen in practice,which has important research value.