Study On The Optimization Of Government Role In The Development Of Rural Tourism

Today,for people living in the bustling city,rural tourism has become the first choice for short-term holiday tourism.In recent years,China's rural tourism has developed rapidly.According to the relevant reports of the National Tourism Administration,in China,the number of rural tourism accounts for half of the total number of domestic tourists,and the huge market demand has led to the development of rural tourism.However,in the face of rural tourism "Fountain" type development,China's rural tourism development is exposed homogeneity serious,single model,the lack of deep cultural connotation,rural tourism and local characteristics are not very good together and so on.One of the main reasons for these problems is the weakening of the role of government.Pingjiang county is a poor county in Hunan,where traffic is blocked,economic conditions behind.However,Pingjiang County is located in Hunan,Hubei,Jiangxi Province at the junction,has a profound human resources and rich ecological resources.With the "China Country Tour" and "China's harmonious urban and rural tourism" and other rural areas as the theme of the arrival of tourism,Pingjiang tourism and the economy has been better development.However,due to the weakening of the role of government,led to the emergence of many problems,such as: scenicdevelopment in the infrastructure behind the scenic planning is not in place,the interests of the main disharmony and other issues.In the development of rural tourism,the majority of scholars are from the perspective of economic and tourism research,few people from the perspective of optimizing the role of government to analyze the reasons for the problems in the development of rural tourism.For Pingjiang County,rural tourism development is an important way to get rid of poverty,rural tourism development not only to the local people to bring a practical sense of help,led to employment,but also to promote the local economic and social development.Therefore,this article,after reading the relevant professional books,retrieval of relevant literature,field investigation visits,the Pingjiang County rural tourism development as an example,first of all,the introduction of Pingjiang County,the status of rural tourism development: advantages and achievements;The introduction of typical cases,analysis of pure river town in rural tourism development problems,in the development of tourist attractions,the planning system is not in place;in the development of the tourism market in the lack of management and supervision;in the development of tourism elements of the imbalance And other issues.Secondly,it analyzes the main causes of county government's problems in the development of rural tourism,which is restricted by the public management system and public service system,weakening the role of the county government.The county government,asthe administrative body of the county,should improve the rural tourism Development mechanism,effective integration of resources,the development of relevant local policies and regulations,coordination of stakeholders and relevant departments.Finally,drawing on the successful experience of the role played by the government in rural tourism development at home and abroad,it is clear that the county government can optimize the role of county government in rural tourism development and create a beautiful and sustainable environment for the development of rural tourism in Pingjiang county.