Research On The Business Development Strategy Of Ordos Bank

At present,China's financial system reform is in full swing,the corresponding financial policies are also deepening and developing,city commercial Banks are facing more and more serious situation.Ordos bank,as a local bank of ordos city,has made great progress since its establishment,and the market performance is good.However,in recent years,more and more commercial Banks have settled in ordos city.At the same time,due to the severe downward trend of the overall economy of ordos city,the survival and development of ordos bank is facing unprecedented challenges.Therefore,in order to enhance the market value,operating profit and shareholders' equity of ordos commercial bank,it is particularly important and urgent to formulate a reasonable and effective development strategy in terms of expanding market share and improving comprehensive competitiveness.This paper attempts to use the same industry comparative analysis,combined with qualitative analysis and quantitative analysis of the ordos bank in-depth and systematic research.Based on its internal and external environment,market positioning,marketing model,product strategy and innovation strategy,the business development strategy of ordos bank was formulated,and the corresponding feasible measures were proposed.