Ordos Mobile Migrant Workers Are The Marketing Strategy Research For The Target Market

Recently,with local rapid and stable economic development and the city construction and expansion, the area industrial development and the fixed assets investment is more higher, customer structure is more complicated, nearly300,000floating population to become the main force in the construction of the ordos city, such a large number of powerful drive the local the second and the third industry. To communication market a lot of floating customers has brought the opportunity, is also a huge challenge. Therefore, as a mobile communication industry leading enterprises, China mobile ordos branch is also facing new opportunities and challenges. How to win in the future development and competition, and select the appropriate marketing strategies from the customer structure level,and adopt scientific and effective measures to implement its own strategy, is particularly urgent.This study from the following several aspects of marketing strategy by briefly summarized the theoretical research, form the mobile communication market marketing universality known; Meanwhile, combined with part of the population flow related theory, according to other areas of mobile communication flow the market management, in full research place communications market structure and competition situation, the customer marketing methods based on ordos, consider moving the business objectives, through a combination of qualitative and quantitative theory and practice and analysis method, and formation of a system, suitable for ordos communications market marketing strategy and tactics, and, in the long run, to ensure the ordos mobile communication industry in the leading position, and at the same time, to other industry expand is used for reference in the market.