Research On The Competitive Strategy Of Public Business By Maoming Branch Of CITIC Bank

With the development of economy and the further popularization of finance,it will be a trend for joint-stock commercial banks to enter the third and fourth-tier cities.In recent years,the economic development of the western region of Guangdong has been stable,and the role of the financial industry in promoting economic development has become more prominent.Citic Bank Maoming Branch was established in June 2017,was established in April 2018,is Maoming Municipal Government to attract investment in an important initiative,is an important performance of Maoming economic transformation and development,and how to find suitable for their own development in the inherent financial competition environment of the road and way,maoming branch is particularly important.Public business is the traditional advantage of CITIC Bank,relying on the strong background of CITIC Group,in many areas of China's performance is relatively outstanding.Under the current economic environment and the financial market conditions in Maoming region,it is necessary to put forward a comprehensive solution to how to solve the traditional problems such as the traditional product-centered single business model,which is easily affected by market policy changes,and how to develop public business in new commercial banks in backward areas.In this paper,combined with the theory of strategic management,through combing the strategic management theory and commercial banks and commercial banks on public business-related knowledge,the use of management tools and methods,the internal and external environment of CITIC Bank Maoming Branch to conduct an in-depth analysis,research,develop suitable for the development of the commercial business competition of CITIC Bank Maoming Branch strategy and corresponding measures Through systematic analysis,targeted in the organization,personnel,system,finance and corporate culture and other aspects of the proposed to get rid of difficulties,solve problems,for CITIC Bank Maoming Branch on the healthy development of public business ideas and postevaluation.Similarly,it is also hoped that the introduction of the differentiated development of public business by the Maoming Branch of CITIC Bank can provide reference for other financial group subsidiaries or commercial bank branches to open up new markets.Based on the theory of strategy and the theory of commercial banks and commercial banks related to public business,through the analysis of the environment of the Maoming branch of CITIC Bank and the analysis of its own advantages and disadvantages,this paper finds out how to establish the way and method of the development of the public business,and formulates the strategy of competition for public business of the Maoming branch of CITIC Bank.And put forward the corresponding implementation plan and safeguard measures for the development of Maoming branch provides a solid foundation.