CITIC Bank Xi'an Branch Of The International Business Development Strategy

The rapid development in the international economy today, the globalization of trade and economic integration has become a trend. The major macroeconomic environment for international business of commercial banks laid the foundation for the development. In China, the economy sustained, rapid and stable growth, the expansion of foreign trade and foreign direct investment in the substantial increase in commercial banks for the development of international business provides a broad sky. At the same time, the all-round opening up the domestic market, foreign banks will soon enter a large number of Xi'an and various international banks with the increasingly fierce industry competition, but also on various commercial banks as requested by the international business challenges.This article according to the CITIC Bank Xi'an Branch international service development present situation, through to the CITIC Bank Xi'an Branch international trade development's domestic and foreign financial situation and condition of business's analysis, the application baud's competition theory, analyzed between the CITIC Bank Xi'an Branch international service and the same business, own existence and with the potential competitor Foreign bank between superiority and the existence question profoundly: If lacks the clear developmental strategy, the innovation effect not obvious, the core competitiveness not to form and so on. Thus discusses the CITIC Bank Xi'an Branch international service development strategy, namely the core competitiveness + science and technology forerunner + brand characteristic + conformity innovation + product fixes a price ten humanism ten risk control centralized combined strategy. How does the attempt discuss the municipal branch's international service from a new angle a better development and advances gradually under the new form. This kind has the specific goal thorough analysis to have certain guiding sense regarding the CITIC Bank Xi'an Branch international service development. At the same time, hoped that the CITIC Bank Xi'an Branch international service's development can provides for Shanxi Province and even our country same profession international service development uses for reference.