The Research On Development Strategy Of China CITIC Bank Nanchang Branch

Since the reform and opening-up,as the deepening of China’s economic reform,the increasing pace of industrialization,urbanization,marketization and internationalization,our overall national strength increased significantly,and the domestic banking sector has also been leaps and bounds.In the current and future period,a large number of uncertainties still existing in the economic operation,the development of bank facing the challenge,the impact of foreign banks beachhead landing and the demand in the Endogenous market changes,requires banks to operate from extensive progressively shift to a meticulous business,and traditional business management concept and pattern must be changed.Such overall structural adjustment process of change is the development of strategic management process.Nanchang branch of China CITIC Bank has gone through five years of development history.As a relatively later which entered the banking industry in Jiangxi province,it get favourable opportunity of a period of fast economic development in Jiangxi province,successfully overcoming the initial difficulties,to achieve sound and fast development of the business. With the changes in the new era, the development of internal and external environments and conditions has a new set of opportunities and challenges.Therefore,it need to proceed from the actual development of appropriate development strategies, enabling the line to sustainable development,thus increasing CITIC Bank on the implementation of the strategic intention of the financial markets in Jiangxi province.This article is divided into6chapters on the structure.Chapter Ⅰ is introduction.Chapter Ⅱ is for the Bank’s strategic management overview,Chapter Ⅲ for the environmental condition analysis of Nanchang branch of CITIC Bank development.Fourth is selection and analysis of Nanchang branch of CITIC Bank development strategy.fifth chapter for the Nanchang branch of CITIC Bank development strategy implementation and security.Sixth is conclusion and prospect. Combining banking major which almost is the development direction and trends of domestic commercial banks,based on the basis of socio-economic development of Jiangxi province,with the Nanchang branch of the actual,the future development strategy should include:Ⅰpull tie project,further consolidating the basis for business service. Ⅱ,multi-channel explore improving individual savings,strong independent research and development with strong market competitiveness of financial products, promoting overall individual savings development.IH,vigorously promoting the development of intermediate business,increasing the intermediary business assessment efforts,optimizing the structure of intermediate business income,supporting on the allocation of resources to encourage business development, cultivate to become a new growth point of profit. IV,strengthen capital management, optimize the operation efficiency of position, raise the level of funds trading, enhanced bargaining power, and maximize profits. V,strict internal control system and management system reform,innovative credit team training and business links,adhere to the "people-oriented" concept, to create uplifting, competitive team,and make Nanchang branch of China CITIC Bank be succeeded in walking in the forefront of local small and medium-sized joint-stock Bank.