Research On The Competitive Strategy Of The Agricultural Bank S Branch For Public Business

Under the new situation of profound changes in the international financial landscape and profound adjustments in the development of the international financial industry,China's commercial banks are in a critical period of transition from the traditional model to the modern model,facing unprecedented severe challenges.The Chinese economy is undergoing structural adjustments,and the decline in economic growth has had a significant impact on the banking industry.As an important support for the operation of commercial banks in China,in the face of the current severe macroeconomic conditions and fierce market competition,strategic transformation will become an important fulcrum for the transformation of the entire banking industry,and the future strategic planning of the entire commercial banking system will also be It has important significance,and it is of great practical significance to promote the sustainable,stable and healthy development of the Agricultural Bank S Branch to maintain the regional competitive advantage of the Agricultural Bank S Branch.At the same time,it can also provide the public business for the development of the ABC and the grassroots banks.Learn from.Conducive to improving the market competitiveness of Agricultural Bank S Branch.This paper arranges the overall framework of the paper according to the vertical structure,the problem of finding and the solution to the problem.Firstly,it analyzes the overall situation of commercial banks' public business in the big environment,and analyzes the actual situation of the Agricultural Bank S Branch.Secondly,based on the theoretical research of strategic management,this paper studies the competitive strategy of the public business with the research object of the S-share behavior of the Agricultural Bank,and deeply analyzes the internal and external environment and development of the Agricultural Bank S Branch's development of the public business,and determines the agriculture.Bank S Branch's current difficulties and development opportunities for the development of the public business,with a theoretical and practical approach,quantitative and qualitative analysis,in-depth study of its competitive strategy,and in-depth exploration of how to implement corporate strategy,aiming to develop more adaptable to the enterprise Development of competitive strategies.In terms of research conclusions,the current product structure of the Agricultural Bank S Branch,the company should pay attention to the research and development of new business,launch new high value-added services,and form an orderly echelon of business,change the status of over-balanced inventory,and actively Focus on market,brand and service strategies.In terms of target market selection,with institutional customers as the core,we will focus on developing corporate customers,especially high-quality small and medium-sized customers with high returns,and continuously expand the scale of ABC's branch business to the public business.In terms of safeguard measures,through the measures of brand culture,products and processes,operational mechanisms and talent teams,the Bank of Agriculture's S branch will be guaranteed the implementation of the public business strategy.