Customer Satisfaction Evaluation Of Credit Support Agricultural Services Of Huaxia Bank Nanjing Branch

As countries constantly attention to agriculture,rural areas and farmers problems,huaxia bank nanjing branch in recent years,under the guidance of the local government also conduct the credit support agriculture project,based on the combination of huaxia bank nanjing branch service to agriculture,rural areas and farmers in recent years,on the basis of investigating the credit service of agricultural enterprises,individual businesses and the head of the department of agriculture,and analyzes the customer satisfaction of huaxia bank nanjing branch credit to support agriculture,explores the key factors to restrict credit support and satisfaction of customers,further put forward the corresponding countermeasures and Suggestions.Through the analysis of the current situation of huaxia bank branch's credit support for agriculture,it is found that in recent years,the nanjing branch of huaxia bank still has the problem of insufficient competitiveness in agriculture-related loans,and the proportion of agriculture-related loans in all financial institutions in nanjing is still relatively low.In terms of customer structure,huaxia bank nanjing branch lacks direct credit to farmers,which makes it difficult for farmers to get loans directly from Banks as individuals.Through the analysis of customer satisfaction,it is found that the overall level of customer satisfaction of credit support agriculture of huaxia bank nanjing branch is good,with the overall satisfaction reaching more than 90%.Further analysis shows that the customer service attitude to staff is not very good in the satisfaction of customer credit support farmers.Finally,combining with the analysis of the full text,this paper puts forward Suggestions from two aspects: strengthening personnel quality and improving product innovation ability.In order to improve the customer satisfaction of credit service of huaxia bank nanjing branch through better service attitude and more abundant credit products,so as to improve its market competitiveness.