Study On Problems And Countermeasures Of Business Marketing Of Huaxia Bank Inner Mongolia Branch Company

In the commercial banking system, the company’s business has been dominant. Company’s business is the main source of deposit assets of commercial bank using business channels, contributed most of Banks operating profit. It is, therefore, commercial Banks always attaches great importance to the development of the company’s business. Under the background of the increasingly fierce competition in the domestic Banks, how to carry out more effective marketing activities, improve market competitiveness of the company, so as to improve the operating performance of Banks, become one of major concern in commercial bank’s leadership.In this paper, we take huaxia bank branch of Inner Mongolia as the research object, combined with the theories of marketing, the first analysis of huaxia bank Inner Mongolia branch marketing present situation and existing problems. Analysis:in adhere to the "customer-centric" marketing idea, huaxia bank business established a relatively standardized marketing system, and won the good market performance; At the same time, in the regional economic development, more perfect policy environment and legal environment, as well as accelerating interest rate marketization process, competition intensifies, the Internet environment, such as financial, huaxia bank, Inner Mongolia branch company business marketing opportunities and challenges. Further analysis found that although the huaxia bank Inner Mongolia branch company business marketing accumulated in product, customer, process specifications have advantage; However, there is also a marketing concept is difficult to meet the need of company financial development, financial products or services homogeneity serious, flexible pricing still owe, channel construction lags behind, and there is a conflict, promotions and the imbalance of the small and problems, restricting the development of business marketing.Again, in view of the problems, puts forward the creative marketing idea, Inner Mongolia branch should clear market positioning of the company, at the same time to speed up the pace of product updates, to set up the customer service standard, improve the pricing mechanism of flexibility, expanding the company’s business marketing channel, actively carry out promotional activities to build brand image business such as marketing strategy, to gradually improve the company’s business marketing success. Finally, to effectively implement the related marketing business improvement strategy, puts forward the Inner Mongolia branch should be continued to improve the company’s business structure, we will accelerate the establishment of a customer manager training system, expand the company’s business account manager team, improve the level of risk control management of the company, improve the level of business marketing information, etc, take corresponding guarantee measures. This study of commercial Banks improve the level of business marketing has a certain practical reference significance.