Research On Operation Management Of Boutique Retail Outlets Of Changchun Branch Of CITIC Bank

In the context of the new economic normal and the rapid development of the Internet financi al industry,the traditional service model of physical financial institutions is being impacted by the electronic financial service model.How to seize market share with online financial operators has become an important issue that commercial banks need to solve urgently.Under such circumstanc es,optimizing and recreating the operation and management process of boutique retail outlets and achieving the sustainable development of commercial banks' boutique retail outlets have become an important topic of concern for commercial banks in China.This article takes CITIC Bank as the research object to study the current problems in the oper ation and management of boutique retail outlets,and then designs the optimization plan for the op eration management of boutique retail outlets of CITIC Bank Changchun Branch,and gives the o ptimization plan for the operation management of boutique retail outlets of CITIC Bank Changch un Branch Safeguards implemented.The specific research contents of this article are as follows: C hapter 1 Introduction introduces the research background and significance,research methods and contents,literature review and theoretical basis.The second chapter is the status quo of operation management of boutique retail outlets of China CITIC Bank Changchun Branch and the analysis of existing problems.It introduces the status quo of operation management of boutique retail outle ts of China CITIC Bank Changchun Branch,finds the problems existing in the operation and man agement of outlets,and gives corresponding reasons for these existing problems.The third chapte r is the operation and management optimization plan of boutique retail outlets of China CITIC Ba nk Changchun Branch.Based on the analysis of the cause of each problem,it completes the recon struction of the boutique retail outlets operation management system and designs the reengineerin g of the boutique retail outlets operation management service process.The fourth chapter is the gu arantee measures for the implementation of the optimization management plan of the boutique ret ail outlets of China CITIC Bank Changchun Branch.According to the optimization plan of the op eration management of the boutique retail outlets of China CITIC Bank Changchun Branch,the sy stem,manpower and technical guarantee measures for the implementation of these optimization s chemes are given.Finally,the conclusion is given,the optimization plan for the operation and ma nagement of boutique retail outlets of CITIC Bank Changchun Branch,and the guarantee measures for the implementation of the plan.This article gives the CITIC Bank Changchun Branch boutique retail outlet operation and ma nagement process reengineering plan,which has certain practical guiding significance for the dev elopment of Changchun Branch.It will help CITIC Bank Changchun Branch gain a competitive a dvantage in the fierce competition in the retail market,and is of great significance for improving t he sustainable development ability of China CITIC Bank Changchun Branch's boutique retail outl ets.The implementation of the optimization plan helps CITIC Bank Changchun Branch to build a n effective model of refined operation management from multiple dimensions such as location sel ection,market segmentation,customer positioning,industry competition,product selection,and la bor division,and then rely on the optimized The operation management model improves retail bra nd awareness and customer satisfaction.The implementation of the optimization plan will help co mmercial banks to build effective models of refined operation management,improve retail brand awareness and customer satisfaction,which will enable CITIC Bank Changchun Branch boutique retail outlets to obtain a large number of cross-selling opportunities,and ultimately achieve boutiq ue Profitability of retail outlets.