Retail Business Process Reengineering Based On O2O

O2O e-commerce model has been and is being reconstructed industrial chain and business chain, the degree of docking the virtual economy and real economy, online and offline bridge to getting better and better,the way of the future mobile Internet and mobile commerce development. It can be said O2 O field of e-commerce model is already a focus of the current e-commerce, also showed great vitality and vigor,Baidu,Ali,Tencent,all in deep secret agents. O2 O e-business models in order to become bigger and stronger,it is necessary in all aspects of technology,human resources,credit management system,and have made reforms to open up O2 O mode of each closed path.O2O model is the new trend of the future development of electronic commerce in China has also made some progress. Some of the traditional domestic retail companies are also trying to O2 O model transformation,and strive in the future market can take place.However,the transition is not as simple O2 Omodel imagined,it must be related to the retail business process reengineering,including a range of important issues for retailing business structure,market demand,and so on. In the process of transformation,it is necessary resource integration,resource optimization,to maximize meet the needs of retail businesses and supply chain management system of rapid development, has made significant improvements in cost,quality,service,and speed makes Retailer We can adapt to maximize the customer,competition,changes in the characteristics of the modern business environment. Therefore,the traditional retail business e-commerce model O2 O want to change,it must be related to the retail business process reengineering.Firstly,checking and sorting mode and a large number of domestic and foreign retail business O2O-BPR research literature on the basis of the actual situation of O2 Odevelopment, establish a set of model-based O2 Oretail business process reengineering system; then, O2 Omodel based retail business process reengineering system used in empirical research Suning Appliance and Shanghai department stores O2 Otransformation Finally,the paper summarizes and proposes future research O2Oe-commerce model.