Research On The Small Towns Supermarket Logistics Information Service Based On The Pattern Of O2O

O2O mode is an effective interaction of E-Commerce mode based on online andoffline, this model which combine virtual world with real world received widelyrecognition and support from all over the world. With the accelerating process ofurbanization, the development of small cities and towns of supermarkets increasinglyunable to meet the increasingly diverse needs of urban residents. As the small townssupermarket and cities are short of effective logistics cohesion and channels, lead tothe small towns supermarket logistics business organization and informationprocessing disorder, logistics management efficiency low, waste a lot of logisticsresources.Firstly the paper devotes small town supermarket logistics informationsystems theory and techniques based on the O2O model, analyse current status andissues of development of commercial enterprises and small town supermarkets, putforward to a combination of O2O mode and small town supermarkets to solve theproblem. Based on the small town supermarket to develop the town business underthe O2O model, achieve a whole idea of logistics information services effectiveconvergence between city and town. Secondly paper analyse logistics informationservice operation modes of small town supermarket based on the O2O mode,focused on providing logistics information services to commercial enterprises whichconduct town business.Study the logistics information service system which basedon this mode of operation. Especially for small town supermarkets,commercialenterprises and logistics service providers sharing information, transfering cargo,integrate resources and so on. Finally, analyse the function of logistics informationservice system to achieve the research.Through Web integration technology toachieve order processing, the integration of logistics resources on distributionchannels, information of effective connection and rapid response, on the real-timemonitoring and management of the whole process of the goods based on O2O mode.Therefore, paper presents the development of town business based on small townsupermarket logistics information service system under the O2O mode background.Through sharing information, integrating resoures within the region of small townsupermarket and the parties systems, achieving the small town supermarkets,commercial enterprises and logistics service providers to share real-time information, timely transfer of goods between towns, real-time tracking of the logistics process, thefunctional applications of mobile logistics information services.thus improving theoverall level of logistics services.