Study On Location Selection Of Qingdao Urban Sales Department Of A Logistics Company Considering Multi-Service

In recent years,China’s logistics industry has entered a period of rapid development,and the market competition has become increasingly fierce.Company A as a well-known domestic logistics company,mainly operates the LTL business and express delivery business nationwide.Qingdao area is the key development area of Company A.On the basis of field investigation,it is found that there are various problems in the development of Qingdao urban area.Further analysis indicates that the unreasonable location of the sales department and the unreasonable staffing of the sales department are main problems.In order to solve the above problems,this paper studies the location of the Qingdao City Sales Department of A Logistics Company.The main research work is as follows:Firstly,analyze the customer need and current status of the distribution system of Qingdao logistics company A.The first step is to analyze the current situation of the logistics company’s LTL and express delivery business needs,and use the historical demand data of the two businesses to forecast their demand in 2021.The second step,is to analyze the current situation of the distribution system of A logistics company Qingdao urban area.Analysis indicates that high operating cost of the sales department,long delivery time,and low cargo handling efficiency are current problems of distribution system.Further analysis indicates that unreasonable location of the sales department and unreasonable staffing of the sales department are the main cause for problems,so it is necessary to relocate the Qingdao city sales department.Secondly,establish and solve the location model of the Qingdao city business department of A logistics company.The first step is to use the combination of qualitative and quantitative analysis to select 18 candidate points of the sales department.In the second step,considering the actual situation of company A multiple businesses,from the angles of company A and customers this paper establishes a bi-level planning model with the minimum operating cost of the sales department and the highest customer time satisfaction.The third step is to bring the actual data of company A into the site selection model and solve solve the model using genetic algorithm to get the optimal site selection plan,including the number and location coordinates of the location business department,and the allocation of space and staffing for the service area of each business department for both LTL and express businesses.Finally,the optimization effect analysis of the new site selection scheme is carried out.This article analyzes the optimization effect from the aspects of operating cost,delivery time,and cargo handling efficiency of the sales department.Comparison indicates that the unit cost of the LTL business of the new scheme decreased by 7.88%,and the unit cost of express delivery business decreased by 14.52%.The average delivery time of the LTL business decreased by 28%,and the express delivery decreased by 31%.The cargo handling efficiency of the sales department has also been greatly improved.Through the above analysis,it is proved that the site selection scheme solves the problem of Company A better.There are 26 pictures,30 tables and 55 references in this paper.