The Marketing Research On International Small Package Express Business In Colleges And Universities In Hebei Province

As the work of international cooperation and exchanges increasingly frequent and the growing number of foreign students in Hebei province, more and more foreign exchanges letters and parcels are sent from China to other countries. Colleges and universities as a special consumer group of international small package express business brings a new market demand. However, the market of colleges and universities international small package express business in Hebei has not become mature yet. There is no express delivery company has been dedicated to develop the colleges and universities international small package business in Hebei. According to current situation above, take a research on colleges and universities international small package delivery market to make a suitable design of development operating mode of this business for HBTD Express Company, and predict and analysis the effect after the mode selection.International package delivery and other related theories are reviewed in the first part. And then, make a comparative analysis of our country international small package delivery mode, especially a detail research in Hebei province. Next, take a prediction by grey forecast method of the amount of colleges and universities international small package express business from letters and parcels of international cooperation and exchanges between universties and foreign students. Based on this, formulate a marketing development strategy for HBTD Express Company. Lastly, carry out a safeguard measures for HBTD Express Company.The research has a great important theoretical and guiding significance for HBTD Express Company to develop the colleges and universities international small package express business in Hebei province.