Research On The Spatial Pattern And Influential Factors Of The Coordination Degree Between Tourist Flow And Network Attention In China

The rapid development of social economy and mobile Internet has pushed the study of tourism geography into the era of big data.Under the background of informatization,the combination degree of tourism and information industry is increasing day by day,and the mutual influence degree of tourist flow and tourism information flow is deepening as well.It is of great significance to maintain the harmonious relationship between tourist flow and tourism information flow to promote the sustainable development of tourism.Thus the relationship between tourist flow and tourism information flow has become the focus of tourism geographers at home and abroad.Existing researches on the interaction between tourist flow and tourism information flow mainly focus on the relationship between tourist flow and network attention and the influential factors of the spatial relationship between network attention and tourist flow.However,the spatial difference of interaction intensity between network attention and actual tourist flow and the influencing mechanism behind it are still unknown.As a consequence,this study discusses and studies the spatial pattern and influence mechanism of the coordination degree between tourist flow and network attention in China through qualitative analysis and quantitative regression method,with the research object of the coordination degree between tourist flow and network attention in Chinese provincial administrative units.In the meanwhile,relevant statistical yearbooks or statistical bulletins,relevant web pages and interview data were used as data sources.The research results show that the coordination degree between tourist flow and network attention in China has certain spatial differentiation and agglomeration characteristics.Natural climate significantly affect the coordination degree as well as publicity.However,the coordination degree is not influenced by tourism elements,environmental quality,social economy,culture and education.The theoretical contribution of this study includes the emphasis on the importance of using publicity to improve the coordination degree between tourist flow and network attention and the supplement which shows that regional temperature and humidity comfort and annual sunshine days are the key factors that affect the coordination degree.Furthermore,it is pointed out that the influence of tourism elements,environmental quality,social economy,culture and education on the coordination degree between tourist flow and network attention should not be generalized and should be fully combined with the historical background.Last but not least,this study suggests that relevant government departments should take active promotion through the Internet to minimize the negative impact of climatic discomfort for outdoor tourist activities on tourism.Meanwhile,the government should grasp the favorable opportunity in time to further expand the positive impact of climatic comfort for outdoor tourist activities with the means of publicity and promotion.