Research On Spatial Pattern Of Tourism Information Flow Network Of 5A Grade Scenic Spot In Mainland China Based On Baidu Index

Flow space is one of the hotspots of the network information geography in recent years. It is very important to research national 5A scenic tourist information flow in cyberspace,because it can not only enhance the scenic quality of service and improve customer satisfaction,but also promote the sustainable development of tourism. This study collects network attention of national A-level scenic as the original basis of the data by baidu index search platform, and then constructs Provincial Tourism information flow network with the baidu index, combined with ArcGIS Spatial Analyst and UCINET social network analysis, the study is about 5A scenic information flow cyberspace. Around the "theory of induction-Data Collection-network construction-Elements measure-Spatial Analysis-Formation Mechanism-upgrade path" main line, the sstudy attempt to reveal the general law of provincial tourism spatial distribution of the flow information,combined with the qualitative and quantitative analysis.The main conclusions of this study are: ① the spatial distribution of the national 5 A level scenic has the typical characteristics of terrain features and zones, while the spatial distribution of economic development and the Provincial Tourism has certain geographical coupling, but in some provinces it also has special phenomenon.5A lever scenic network attention of nationwide has certain characteristics of the theme.②the maximum attention of National 5A scenic are the construction class tourist attractions and facilities, and the average maximum attention are the weather and meteorology class tourist attractions, while the minimum attention are the travel products ③ Provincial Tourism information flow has certain network characteristics. It can sum up their distribution zone by density, centrality, the diffusion index analysis, structural holes and other indicators.④5A level scenic tourist information flow space is essentially a special form of the flow space, interacted with virtual and geospatial cyberspace:Geospatial factor is the basis for the formation of tourist flow information space, cyberspace factors can facilitate or impede geospatial by factor, and thus has an impact on the flow of information space tourism.In Future, it should take a different promotional marketing strategy for different 5A-level tourist attractions:futher strengthen marketing of 5A-level tourist attractions such as sbuilding and facilities, weather and meteorological attrations; moreover, it should focus on doing the 5A network marketing actively in the central region, promote the western region 5A class network marketing, and gradually improve the eastern region 5A-level network marketing. It should take different promotion and marketing strategies in different provinces for the 5A-level tourist attractions. At last, we must respect the scientific concept of tourism; strengthen the construction of related facilities for the sustainable development of the national 5A-class tourist attractions.