Based On Dynamic Network Behavior Of Visitors Xi'an Domestic Tourist Market Time And Space Study

With the development of the internet, and using of internet in the tourism industry widely, the internet has become one of the important ways of travel information published and tourist access to travel information. The network behavior of tourists has become a new research direction. Discussing the relationship between network behavior of tourists and travel behavior, the impact of network information on making travel decisions and the guiding of information flow on tourist flow has become a new perspective of tourism market research. Empirical research methods and quantitative research methods are used to illustrate the impact of the Internet on tourists, which can not only enrich and improve tourism discipline theory, but also provide information for network marketing of tourism enterprise in practice level.Based on the tourism economics, tourism marketing, consumer behavior theories, and by extensive reading literature on network behavior and guiding of information flow on tourist flow, the author sums up the development of research from home and abroad and determine the subjects of this study: the study on the spatial and temporal dynamic of the domestic tourists generating markets in Xi'an based on the network behavior of tourists. On this basis, network behavior of tourists' investigation questionnaire to domestic tourists in Xi'an was designed, and then data and information about the network behavior of tourists and the impact of network travel information on tourists were collected. SPSS software were used for survey data processing, such as descriptive statistics, factory analysis, independent samples T test and one-way ANOVA analysis, network behavior of tourists, the impact of the information stimulation on making travel decisions and the guiding of information flow on tourist flow were analyzed.The author gets conclusions as follow:(1) One third of visitors make use of Internet to obtain travel information, and this proportion has the rising trend. The characters of this part of the tourists is very similar to the netizens in China: the balanced proportion of male to female, youth as the main body, higher education(majority received senior middle school education), different levels of income monthly. And the netizen numbers has maintained sustained and rapid growth, therefore, the study of network behavior of tourists is very necessary.(2)The network behavior of tourists mainly includes information inquiry, online communication, online booking, participating in the forum community and so on. Tourists Search travel information mainly through scenic spot site and comprehensive portal site, and like the main mode of information transmission for the photographic work, hot spot recommendation, electronic map etc, but the time to visit tourism site is very little and reservation products and services mainly train and accommodation. Tourist pay more attention to the network travel information of price information, attractions, tourist routes. traffic information, travel arrangements, accommodation and special diet.(3) There are significant correlation in attention of network travel information and impact of network travel information on making travel decisions. In this paper, one-way ANOVA analysis was used to discuss the relationship between the characters of tourists and the impact of decision-making, the results show that: there are no significant differences between different tourist gender, family structures, income monthly and decision-making impact of network travel information on tourists, but there are significant differences between different tourist age, education level and decision-making impact of network travel information on tourists.(4) Through analyzing the use ratio of travel sites, and the proportion of tourism website information in visitors sources of information (information ratio), as well as the guiding mechanism of information flow of tourism website on tourist flow, we can show that the guiding intensity and mechanism of information flow of tourism website on different market tourist flow are different.According to the conclusions of this study, combined with the current situation of network marketing as well as the problems in Xi'an, the strategy of online marketing of Xi'an based on network behavior of tourist were raised.