A Study On The Spatial And Temporal Distribution And Influencing Factors Of Network Attention Of Tourist Attraction

As an important information and communication medium in China,the Internet is profoundly changing people's production and life style,The sharing of network resources provides great convenience for people to publish and query information.People use the Internet to search for the information they need.The content of the search can reflect people's attention hot spot and attention preference.As one of the core cities in the Pearl River Delta,Guangzhou City has a deep history and culture,good geographical location and unique natural conditions,which provide favorable conditions for the tourism development in Guangzhou.Based on this,this paper takes Guangzhou as a case,and regards "Baidu Index" as a measure of network attention,Collection of Baidu Index Data on Scenic Spots Grade 4A and Above in Guangzhou from January 1 to December 31,2016,Based on the analysis of the characteristics of the attention distribution of scenic spots in time and space,and referring to the previous analysis results,combined with the unique characteristics of location and tourism resources in Guangzhou,the main factors that affect the spatial and temporal distribution pattern of the attention degree of scenic spots network are analyzed.The main conclusions of this paper are as follows:(1)Time Distribution Characteristics and Influencing Factors: From the Perspective of Weeks Distribution,Online attention was lowest on Wednesday,peaking on Saturday and receding on Sunday,but still above the workday,and overall characterized by "low working day and high double working day," a distribution that is consistent with the small number of people on weekdays and the large number of weekend trips.From the seasonal distribution,there are four peaks in the whole network attention of the scenic spot,the main peak is in July,the second peak is in October,the second peak is in February and April,which are two small peaks.In the whole year,the network attention is long and the off-season is short,and the distribution of network attention is even and the seasonal difference is small.The 23 scenic spots can be classified into single-peak,double-peak,three-peak and four-peak-type.Among them,the seasonal concentration index of single-peak scenic spots is the largest,and the seasonal difference of network attention is obvious,and the seasonal concentration index of the other three types of scenic spots is relatively small.The whole network attention of MayDay,National Day and Spring Festival tourism scenic spot reached its peak during the holiday period,and the mobile trend map was highly in line with the overall trend map,while the PC trend map did not change significantly around the holiday.The G index of Golden Week and Spring Festival is less than 0,and the Internet attention tends to be earlier in the holiday period.The time change of network attention in Guangzhou's scenic spots is mainly influenced by the characteristics of scenic spots(attraction type of scenic spots,seasonal landscape),leisure time and other social factors.(2)Spatial distribution characteristics and influencing factors: The tourism preference of Guangzhou scenic spots appears to be "multi-center" distribution,and the preference of scenic spots varies significantly among the national netizens.The two centers of higher attention are Panyu scenic spot group centered on Changlong tourist resort and Haizhu scenic spot group centered on Guangzhou tower.There are great differences in the preferences of residents to different types and levels of tourist attractions,such as the grade and popularity of scenic spots,the uniqueness and diversity of the landscape,and the participability of the attractants,etc.are the important factors that affect the tourism preferences.The network of tourist attractions is unevenly distributed among all provinces and regions in China,with the highest concern being Guangdong Province,and the developed regions such as Beijing,Shanghai,Jiangsu and Zhejiang also have a high level of attention,In Xinjiang,Tibet,Qinghai and Ningxia,the average daily network attention is less than 500 and the network attention is lower.The spatial distribution balance degree of the attention degree of scenic area network is calculated,and the inter-provincial difference of the attention degree of Guangzhou tourism network is obvious,and the spatial distribution is unbalanced.In the central region,the network attention among provinces and cities is relatively small,and the spatial distribution is relatively balanced.The attention of the eastern provinces and cities in the network is obviously different,and the distribution of network attention among the western provinces and cities is very uneven.Population size,popularity of netizen,economic development level and spatial distance are the main factors that affect the spatial distribution of network attention.The results show that the economic development level has the greatest influence on network attention,Secondly,the population scale,the spatial distance and thenetwork attention of Guangzhou are negatively correlated,and there is the phenomenon of distance attenuation,which negates the assumption that the popularity of netizen is the main factor that affects the attention of Guangzhou scenic area network.