Research On The Characteristics, Mechanism And Spatial Response Of Tourists' Network Attention In Rural Tourism Destinations

Rural tourism is an important engine for developing agriculture in the new era and rural tourismaera is an important support for the development of rural tourism.The network information is theinformation representing the development of the real tourism.The calculation and feature of tourists' network attention in the rural tourism are helpful to predict the difference between the hotand cold space and the demand characteristics in the tourism market and can help the government and enterprises to formulate rural tourism regional policy on a theoretical basis.This paper takes therapid development of online rural tourism as the background,taking Nanjing as the research area,rural tourism as the research unit,and the network attention degree as the research object,following the research of "spatial and statistical characteristics-mechanism of action-spatial response",explore the characteristics,influencing factors,mechanism and spatial response strategies of touristnetwork in rural tourism in Nanjing area.Based on the theories of informatics,the theory of network attention precursors and the theory of regional tourism spatial structure,this paper uses the vast amount of information in the network as the data source,and uses the network crawlertechnology,train collector network text analysis software,word frequency analysis and reanalysis software,Arcgis spatial analysis software and Ucinet social network analysis software.The datamining and measurement,nuclear density analysis,spatial correlation analysis,spatial clusteringanalysis,word frequency analysis,semantic network analysis and other quantitative and qualitativeanalysis are carried out.This dissertation is divided into nine chapters,of which three to eight chapters are the core part.The main research contents include:Part one,the source and measure of tourists' attention in rural tourism destinations.The methods of network attention measurement and data sources are the basisof this paper and the key issues to be solved.The main contents of this part include the research on website influence evaluation and selection,the selection and formatting of network information content,the research of tourists 'network information data mining and the comprehensive measure of tourists' network information attention.The second part is the spatial characteristics of tourists'attention in rural tourism.The main contents of this section include:the core attraction of rural tourism,that is,the spatial characteristics of rural tourist scenic spots;Spatial characteristics of the attention degree of potential tourists in rural tourist spots;The spatial correlation of tourists'network attention and resource spatial concentration,the spatial characteristics of tourist attraction of tourist attraction,the thermal nuclear density characteristic of rural tourism service enterprise network,and the nuclear density of reputation.The third part is the rank characteristics of tourist network in rural tourism and the characteristics of the keywords.The main research contents in this section include the long tail phenomenon and hierarchical features concerned by rural tourism scenic spots network,the hierarchical features and long tail phenomenon of farmhouse music and farm tourists' network concern,and the Bradford verification of the concern of farmhouses and farmhouse enterprises(tourist destination,tourist attraction,tourist destination,tourist destination,tourist destination,tourist destination,tourist destination,tourist destination,Temple landscapekeywords,etc.),tourist attractions in rural tourism point analysis of sentiment,semantic networkanalysis.The fourth part is about the influencing factors,the mechanism and the spatial response of the tourist network degree features in rural tourism.The main contents of this research include:analyzing the influencing factors from the aspects of resource endowment,regional development promotion,rural tourism demand,and product and format innovation,marketing promotion and so on.From Matthew effect,information aging and growth effect,the spatial system of destinationsystem,Information field effects and other aspects of the analysis of the mechanism of touristsnetwork attention,on this basis,the proposed space cluster strategy,spatial ecology community strategy,space coordination strategy,regional brand strategy.The main conclusions of this paper are as follows:(1)the tourist attraction of Nanjing rural tourist attractions has the characteristics of hierarchical,global spatial autocorrelation and coupling coordination.Different levels,different types of rural tourist attractions tourists network attention is different,the higher the level of rural tourism attractions,tourists,the higher the degree of network;In the same level of rural tourism scenic spots,tourists' network attention shows obvious differences.Tourist attractios from the point of view of the tourist attractions in Nanjing and scenic attractions coupled with the coordination of the situation,two small,large middle That is,a high level of coupling and coordination,low level of coordination of scenic spots accounted for a small proportion of most scenic spots in the level of coupling and coordination stage.(2)The reputation of farmhouse and farms network concern,the thermal characteristics of the spatial hierarchy,attention to heat and reputation and the business and scenic areas,the city's spatial relationship is closely related to the degree of concentration of nuclear density showed beltway distribution andcluster around the cluster distribution characteristics.Concerned about the heat,reputation,andindustrial spatial concentration of coordination,the tourist farmhouse,farm space can be divided:into high-level balanced coordination of the region,low-level balanced development of regionalcoordination,unbalanced development of the three types of regions.(3)In a certain area,the rural tourism micro-enterprises show the rank order phenomenon by the degree of network attention,rather than the balanced distribution,but the unbalanced characteristic and the Bradford feature.It can be seen from these characteristics that there is fierce market competition between:micro-enterprises.As a result of the competition,only a few enterprises have high marketacceptance,are highly concerned by the network,and enjoy high market acceptance among the online consumer groups.Most of the rural tourism service enterprises in the market competition at a disadvantage,no or almost no online consumer groups attention and recognition.Consumer groupsdetermine the size of the market,market size and network attention is proportional;Only a highermarket size,will have a higher degree of network attention.In a certain period of time,a certain area,the market size is certain,the market for business-related network should also be within a certain range.From Bradford's Weibull model,we can identify which enterprises are the core enterprises that the network focuses on and which are the ordinary enterprises and the marginalenterprises that the network focuses on.(4)The heat feature of the keywords reflects the tourists'enthusiasm for tourism products,the semantic network features can explain the centrality and the two-in-one connection of the keywords related to the products and services in tourism destination,the network can pay attention to the emotional characteristics to reflect the tourism To the overall level of tourists satisfaction The attention degree of network keywords reflects the tourists' attention to the landscape attraction,service facilities and level of rural tourism destination,tourism activities and food appealing points.Nanjing rural tourist attractions,attractions,farm music,farm networkpopularity is higher,tourists showed a more satisfactory mood.Tangshan-Hot Springs,GaochunOld Street,Qixiashan-Maple Leaf,air-fresh,barbecue-fun,hostess-passion,constitute a closer semantic network.There is some consistency and difference between the products that the officialskeen to promote and the products that the travelers are concerned about.(5)The principle of spatial correlation,the principle of spatial hierarchy,the principle of network information growth andrecession are the main mechanisms of tourist network spatial characteristics and unbalanced lawand the formation of Bradford's features in rural tourism.Spatial clustering strategy,spatialcoordination strategy,spatial ecological community strategy,regional brand strategy are the main spatial response strategies based on network attention degree features.The main innovation of the thesis:(1)Network big data mining and analysis application:usingprofessional software to deeply excavate and format network big data,this paper constructs a general concept model of tourists' network attention in rural tourism and establishes the research frame of tourist attention in rural tourism.By analyzing the network's attention,Using the method of geo-nuclear density analysis and spatial correlation analysis to reveal the influence of regional hot and cold equilibria of rural tourism,market popularity,the spatial relationship of tourismdestinations,hot spots of tourism products and so on.(2)The employment of some relevant science:Using the law of network information econometrics-Brattle's law,to explain the attention characteristics of micro-enterprise networks in rural tourism and reveal the quantitative characteristics of the core enterprises and the edge enterprises concerned by the network.