Research On Differentiated Development Strategy Of D Fund Company’s Investment

After 24 years of rapid development,the domestic mutual fund industry in China has formed a relatively fixed industry pattern.The most obvious feature is the Matthew Effect.Any industry will exhibit this feature after growth to a certain extent,as an inevitable result of efficiency improvement.However,it is more pronounced in the mutual fund business.At present,the market share of top mutual funds accounts for nearly 80%of the whole industry;meanwhile the industry keeps expanding.As of August 2022,more than 150 mutual fund business licenses have been approved and issued.Under this circumstance,how small and mid-sized fund companies survive,develop and grow has become a very realistic topic.As an early established mutual fund company,D Fund over the years has gradually lagged behind in the wave of industry development and failed to effectively grow its market share in competition.In current highly competitive environment,how to hold a spot and how to develop in this business provoked the original thinking in this paper.Taking the investment business of D Fund Company as the main research object,this paper brings forward some problems faced by the investment business of D Fund Company,and analyzes the causes of the problems.On the basis of extensive literature review and comprehensive analysis,this article focuses on the selection of investment business development strategies for D Fund Company’s core business in the context of increasingly fierce competition in the public fund industry.The full text first reviews the rapid development of the industry,elaborates on the current development status of the industry,and reads a large number of domestic and international literature and books related to the development and competitive strategy of the public fund industry.The core theoretical foundations of the full text research were proposed,including competitive strategy theory,positioning theory,and core competitiveness theory.Subsequently,an analysis was conducted on D Fund Company,introducing the basic situation of the company and highlighting the problems encountered in the development of the company’s investment business.Subsequently,the causes of the problems were analyzed,revealing the deep-seated logic of the problems encountered by D Fund Company’s investment business from multiple aspects.Through the use of SWOT analysis method,a comprehensive analysis was conducted on the current advantages,disadvantages,opportunities,and challenges of D Fund Company’s investment business.Various analysis results from literature and case studies were combined,and differentiated competition was ultimately selected as the core strategy for D Fund Company’s investment business development.Furthermore,it is expected that product design,equity investment,public REITs,and special account investment will stand out in the differentiated development path,Detailed and specific execution strategies are listed.Finally,three specific safeguard measures have been proposed to ensure the smooth and effective implementation of the differentiated development strategy.This article organically combines the knowledge of differential development theory with the current situation of D Fund Company’s investment business,proposing a feasible path for D Fund Company to achieve differential development and surpass local curves.It also hopes to provide reference ideas for the development of small and medium-sized fund companies in the same competitive disadvantage in the industry.