Research On The Characteristics And Influencing Factors Of Rural Tourism Community Participation In Pingdu Daze Mountain

Rural tourism plays an important role in the revitalization of rural economy and has gradually become an integral part of tourism products.As a result,the development of rural tourism has been widely noticed and concerned.Dazeshan mountain area enjoys abundant natural landscapes and profound historical and cultural background,which lays a solid foundation for the development of rural tourism.Community residents are at the heart of the development of local tourism.Community participation is essential to both the sustainable development of local tourism and the development of the community itself.With field trips to Dazashan mountain area,this paper introduced the scale and actuality of community participation in tourism development.Further analysis showed that the community participation in Dazashan mountain area was in a transitional period when community residents were changing from passive participants to active participants.Driven by the economic interests,the residents started to actively engage in the development of rural tourism and progressively paid attention to environmental protection,cultural protection and the protection of community rights.The number of community residents is increasing year by year.However,community participation in Dazashan mountain area is still at a low level now,showing obvious east-west differentiation in the scope of participation.Analysis of the status quo helped me build models on six aspects:basic cognition,social capital,government's support,participation attitude,participation ability,and participation motivation.Besides,I used questionnaires and examples to study the factor and way how community participation influenced rural tourism.Finally,I found that there was a positive correlation between the degree of participation and the six factors mentioned before,and I worked out a regression equation on tourism engagement.Based on this,I put forward the possible development paths of community participation.The key to increasing the community rights lays on balancing the interest relations between residents and government,tourism enterprises and other factors,maximizing the utility of rural tourism resources,revitalizing the rural resources,building landscape featuring village characteristics,and constructing the Landscape Tourism Development Pattern of Dazeshan mountain area as a whole.