Research On The Community Sustainable Development Ability Inflence Of Tourism

Ethnic villages can attract plenty of tourists depending on its living environment and unique ethnic cultures,so they seize this opportunity to develop tourism.The development of tourism can take some positive effects for ethnic areas,such as the economic prosperity and the improvement of the infrastructure.Meanwhile,the implant of commodity economic and rational cultures can weaken the "combining social capital"of community families and the neighbors.However,the implant of the government and developers,which based on public powers and is called"linking social capital",caused the weakening of community civil powers,which is called "bridging social capital".In other words,tourism development has changed the structure and stock of ethnic tourism communities' capital.Based on the above background,this paper collected enough relevant literatures from domestic and overseas.With the definitions of ethnic tourism community social capital and community capacity,this paper created the measurement scale of ethnic tourism community social capital,community capacity and social tourism development,and took a empirical research in Sanjiang Chengyang Dong Scenic Area.This paper used the structure equation as the research method,tried to analysis the relationships among the ethnic tourism community social capital,community capacity and community tourism development.The study has found that the community social capital has a positive effect on community capacity and community tourism development,and community capacity has the positive influence on community tourism development.In order to verify and explain the quantitative research results,overcome the limitations of structural questionnaire and the application of results in practice,this paper used semi-opened interviews to collect relevant data,coded the interview data by means of grounded theory.Then,this paper made a mutual verification between coding results and quantitative results of structural equation model;at the same time,explained the results' social meaning of structural equation model through extracting the main category and sub-category by open coding,axial coding and selective coding.Finally,combined the results of analysis and based on institution embeddedness theory,from two aspects of formal institution embeddedness and informal institution embeddedness,this paper put forward some suggestions for Sanjiang Chengyang Dong Scenic Area's tourism sustainable development.