Rural Tourism:Study On The Relationship Between The Villagers' Participation,Residents' Perceived Impact And Sense Of Community Involvement

Rural tourism is the important carrier of the new rural construction, to realize rural industry development and increasing farmers' income and rural social harmony and stability of the three major target plays an important role. But, from the point of view around the development of the practice in recent years, rural tourism development of the economic interests of the most developed by dominated by foreign enterprises or obtained by the local government, as an important component of rural tourism attractions and the main undertaker- rural community tourism development costs of the villagers, are often excluded from the main body of tourism development. This not only distorts the rural tourism development for the significance of the new rural construction, can also cause environmental damage, such problems as ecological degradation, cultural erosion, interest disputes, is not conducive to long-term sustainable development of rural tourism. Therefore, it can be said that the lack of perfecting the mechanism of community participation in rural tourism development, starting from the fundamental interests of the villagers' community, will make the rural tourism development in our country in trouble.Villagers stakeholders is the core of the community participation, community participation is important premise for the sustainable development of rural tourism, as a result, this research try to rural community as the research Angle of view, to villagers in rural tourism community as the research object, discussed the villagers to community participation in rural tourism development community belonging, the influence mechanism. This study first impact on the community participation, the villagers tourism awareness and sense of belonging, elements that contains the scope and the dimensions proposed measure index system and the specific content of each index system under the covers. Secondly, through combing the stakeholder theory, rational choice theory and the theory of behavior, attitude, based on theoretical analysis and on the basis of existing research, based on community participation and the impact of rural tourism research model of the sense of belonging, and put forward the research hypothesis. Select three is the most beautiful countryside tourism in Guangdong province survey of community representatives of villagers, and by building three latent variables, 24 observation variable structure equation model to carry on the empirical analysis, the results show that the villagers' community participation of tourism impact perception produced significant influence, the villagers significantly impact on community participation in the community sense of belonging, the villagers tourism perception have significant effect on community sense of belonging. The study also found that existing rural tourism such as the villagers' community participation is low, the problem of environmental protection consciousness weak, and puts forward policy Suggestions for the class, in order to provide reference and reference for promoting the development of rural tourism.This study attempts to community villagers was defined as the main body in the process of tourism development, after the study of rural tourism development of community villagers to participate in and influence perception, the relationship between the community sense of belonging, has certain research value. But limited research ability, the article theory depth remains to be further ascension; Moreover due to the limited resource condition, universality and the representativeness of the data is still flawed, will have a certain influence on the universality of the research conclusion.