Research On The Strategic Transformation Of HS Foreign Trade Company

Since the 1990 s,our country's small and medium-sized foreign trade companies have developed rapidly,playing a pivotal role in foreign trade.However,in recent years,under the unfavorable conditions of national macro-policy adjustment,export tax rebate rate decline,RMB appreciation,and deterioration of the international economic environment,these companies have faced serious problems in their survival and should take active countermeasures.At the same time,the strategic transformation of foreign trade companies has gradually become a hot topic.More and more small and medium-sized foreign trade companies have begun to consider internal and external factors and integrate them to achieve competitive breakthroughs.The strategic transformation of foreign trade companies has once become a topic for scholars.More and more scholars have conducted in-depth research on the strategic transformation of companies from the perspective of the industry,and have conducted research on the strategic transformation of foreign trade companies in terms of the mode,content,influencing factors,and transformation paths of strategic transformation.HS Company is a small foreign trade company established for more than ten years,relying on its own resource advantages and a good international market environment for rapid development.But in recent years,with the transformation of the international market environment and the opening of some national policies,HS' international market share is gradually shrinking,the operating income is declining,and the profit margin is decreasing.At present,HS company urgently need to seek healthy and sustainable development through strategic transformation.This article first analyzes the current status of research on strategic transformation at home and abroad,and concludes that strategic transformation must be combined with the actual situation of the company to develop a strategic direction suitable for its own company.From the strategic perspective,the article applies relevant theoretical knowledge and strategic management analysis tools such as strategic management and strategic transformation,using literature analysis,case study methods,onsite interviews and qualitative analysis.According to strategic analysis-strategic transformation positioning-strategic choice-strategic transformation implementation paththe logical framework of strategic safeguard measures,this article clarifies the research content,programs and technical routes of this article.At the same time,the article systematically applies the theoretical knowledge of strategic management and strategic transformation to analyze and evaluate the current status of HS company.This paper evaluates the current status of HS company's main business segments,the company's business relationships with suppliers and customers,and the company's internal operations.Under the current strategy,the company faces major issues,such as a decline in profitability,increased external competitive pressure and insufficient core competitiveness of the main business.Combining the advantages and disadvantages of HS company in the internal environment and the external environment,this paper uses the PEST and GE matrix analysis to explore new opportunities and competitive advantages of the company.To achieve sustainable development,HS company must carry out strategic transformation from the current traditional foreign trade service providers to a comprehensive company integrating R&D,production and sales if it want to develop healthy and sustainably.HS company seizes the national “Belt and Road” development opportunities,implements a new model of supply chain management,adds independent research and development,inspection and testing,enhances the added value of products,enhances the company's profitability,and provides differentiated services to customers.In order to ensure the successful transformation and implementation of the company's strategy,combined with the actual situation of the company,HS company adopts the path of strategic promotion,strategic decomposition,strategic execution and effect feedback,by improving the company's organizational structure,ensuring talent support and training,and establishing effective incentives mechanisms,strengthening corporate systems and cultural construction,establishing standardized business processes,optimizing resource allocation and other mechanisms to provide guarantee for the company's comprehensive transformation with efficient and orderly implementation.The significance of this study is to take HS company as an example to analyze the specific operations of different business sectors and types of foreign trade companies in the transformation,which can further improve the strategic transformation theory and provide supplements for the dynamic development of strategic transformation related theories.In addition,the research on the strategic transformation of HS foreign trade company will not only help HS company clarify the future development direction and enhance their competitive advantage,but also provide reference and reference for other traditional foreign trade companies along the coast to transform.