Research On The Profit Model And Financial Performance Of Yongan

In recent years,China's economy is developing rapidly and the urbanization process is speeding up.Not only that,"sharing economy" is more and more emerging in people's vision,at the same time,the sharing travel enterprises show an explosive growth trend.However,behind the explosive growth of ride-sharing enterprises,it is more that the investment of enterprise capital has not achieved a considerable return,and most of the ride-sharing enterprises have problems in the operation process.The question of when companies' huge investments will yield satisfactory returns is closely watched by investors and a hot topic in academic research.On the basis of sorting out the concepts of profit model and financial performance,this paper selects yongan travel,a typical representative of Shared travel enterprises,for case analysis.First,introduce the general situation,main business and operation mode of yonganxing;Secondly,from the perspective of the five elements of the profit model,the profit object,profit point,profit leverage,profit source and profit barrier of yonganxing are analyzed in detail.Thirdly,the ratio analysis method is used to analyze the profitability,operation ability,debt paying ability and growth ability of wing an bank.Then,the comprehensive evaluation index system of financial performance is constructed to evaluate the implementation effect of the profit model of yong 'an bank.The analytic hierarchy process is used to determine the weight of each index and the weighted average method is used for the comprehensive evaluation offinancial performance.The overall financial performance of yonganxing fluctuates up and down.The enterprise is now greatly influenced by the outside world,and its own profitability is not stable enough.Its operating capacity shows a downward trend in the fluctuations,while its solvency generally shows an upward trend and its profitability declines year by year.According to the results of financial performance evaluation,it is found that yongan bank has some problems in its profit model,such as relying on the government for profit object,having few profit sources and weak profit leverage.Finally,the paper puts forward some Suggestions to improve the profit model of yongan bank,so as to improve the financial performance of yongan bank.