| In recent years,the robot industry has developed rapidly.In 2016,the number of industrial robots in the world reached 1 million 800 thousand units,with an expected annual growth of 2017-2019 in the world's industrial robots,with an average annual growth rate of 13%.Because of the rapid increase of labor cost in our country,the demand for automation and intelligent equipment of manufacturing enterprises including industrial robots is rising rapidly.With the upgrading of product quality requirements in the future,China's industrial manufacturing will also be in the direction of intensive and intelligent industrial upgrading,the demand for automation equipment will gradually be released.According to the present situation of the macro environment,industry and future trends,rich to adjust the company strategy,grasp the industry's rapid development opportunities,to achieve leapfrog growth performance.The main purpose of this paper is to develop strategic planning for the rich company,to achieve this goal,we need to reach the external macro environment,industry environment,the company product market competition situation analysis,and then make a strategic choice and planning,and finally puts forward the strategic measures and risk coping tactics.Chapter two analyzes the macro environment of the company.Then the nest chapter analyses the status quo of the development of the industry,rich the relation between supply and demand,company and product competition,market position.Then,the fourth chapter of the macro environment,supply and demand,industry competition and product market position put forward the strategic objective of the company through the SWOT analysis method based on the company's own conditions,so as to formulate the development strategy of the company.In order to ensure the smooth implementation of the company strategy and achieve the company's strategic objectives,the fifth chapter will propose the company's development strategy and risk response measures.Through this analysis,the strategic goal of the company: the company will strive to create a leading technology in the field of automation,marketing innovation,first-class products and solutions,through the robot control system research and development,manufacturing,integration of industrial chain,to become a leading international provider of automation robot applications 3C.The company's development strategy: the three step development strategy of "technological entrepreneurship,capital expansion and international operation",and formulated the strategy of product,brand and market competition.Finally,according to the company's strategic requirements,in terms of human resources from the personnel training and incentive to put forward the development strategy in two aspects,technology development strategy the company will strive to build integrated ecosystem industry platform,through the construction of industrial robots and intelligent equipment production base construction project in the manufacturing strategy of the company to expand production capacity,in marketing strategy the company will invest in the construction of "marketing and service network construction projects to enhance the brand influence. |
PDF Full Text Request