Research On The Development Model Of Private Banking Business Of A Bank Suzhou Branch

With the formal introduction of new asset management regulations,the role of asset allocation in wealth management is gradually emerging,the value of long-term investment in wealth management is increasingly prominent,and the wealth management business model of commercial banks and other financial institutions will face new challenges.Commercial banks should adhere to the original intention of financial services,always focus on customers,gradually win their trust,and help them form a more mature concept of financial management.At the same time,commercial banks should adapt to the new market pattern,actively promote the construction of new mechanisms and new models,and seize the opportunity on the new track.This paper studies the development model of private banking business of A bank Suzhou branch at present.We can analyze the problems in business development deeply and learn advanced experience from the development of private banking at home and abroad.Foreign excellent experience mainly includes:professional financial personnel,diversified financial products,legal non-disclosure agreement and systematic high value customer maintenance system.The domestic excellent experience mainly includes:the steady customer management,the strict risk prevention system,the senior professional personnel and so onAs a result,we can put forward strategy suggestions on the further reform and improve the development of private banking business of A bank Suzhou branchFirstly,the strategy suggestions of the organizational model include establishing an independent department for cross-line operation and a refined training model for private wealth consultants.Secondly,the strategy suggestions of service model mainly include three ways:to build a professional service team,to strengthen the product differentiation,and to focus on the innovative development of value-added services.Thirdly,the strategy suggestions of the profit model mainly include three measures strengthening the fine management of customers,reinforcing the risk management,and adhering to the combination of tradition and innovation to obtain excess profits.