Research On Wealth Management Business Strategy Of JX Bank

Since the reform and opening up,China's economy has made great progress.Since 1978,the GDP has been growing steadily,accompanied by the successive increase of national income and the rapid accumulation of residents' wealth.At the same time,the high net worth individuals are growing rapidly and the "aging" of the population is accelerating.So,the objective demand of wealth preservation and appreciation is put forward,and provides the soil for commercial banks to carry out wealth management business.On the other hand,with the deepening of interest rate liberalization and the emergence of financial intermediation,the traditional profit sources of commercial banks have been continuously reduced,thus forcing commercial banks to find new sources of profit growth.And wealth management business has become the best choice for commercial banks to transform because of its advantages of low capital occupation,low risk operation and high income.As the first listed provincial legal person bank in Jiang Xi province,vigorous development of wealth management business will help JX bank to realize the transformation from "profit from loan" to "profit from customer",so as to better adapt to the current market changes and maintain the core competitiveness.Through Literature Study,Contrast Analysis Method,Case Analysis Method,on the basis of Pareto Principle,Marketing Service Theory,Asset Allocation Theory,Life Cycle Theory,this paper analyzes the current situation of wealth management business of JX bank and proposes some strategies for its current problems.The paper is divided into six chapters.The first chapter expounds the research background,purpose and significance of this paper.The second chapter elaborates the theoretical basis of this paper.The third chapter summarizes the advanced wealth management business management experience of domestic and foreign commercial banks,and put forward the direction for the development of JX bank.The forth chapter analyzes the development status of wealth management business of JX bank,and describes the existing problems in detail.The fifth chapter put forward specific development strategies based on the problems and the experience of others,such as optimizing customer structure and product structure.In the sixth chapter,we make the conclusion and prospect and once again emphasize the necessity of optimizing the development of wealth management business of JX bank,and also point out the deficiencies of existing strategies and the space for future improvement.This paper elaborates the development strategies of wealth management business of JX bank,a representative urban commercial bank,and to some extent provides some reference for commercial banks in other cities.