Research On Development Strategy Of B E-commerce Company

With the evolution of the information age to the Internet economic age,especially under the guidance of the key strategy of "Internet +" e-commerce,Internet technology has been constantly innovating and popularizing.The integration of e-commerce and traditional industries has become an inevitable trend,and the competition among enterprises is not only a contest between business models and business philosophy,but also a reflection of the integration and utilization of resources,or even rise to ecosystem competition,which requires enterprises to pay attention to the research of internal and external resources to support the realization of strategy when formulating development strategy,which has certain timeliness and pertinence,and has a profound impact on the competitiveness and strategic realization of enterprises,Enterprises must adjust and formulate new development strategy in a timely manner according to the situation,keeping pace with the times.As a typical Internet technology enterprise,B company is mainly engaged in B2 B e-commerce related business.In the process of development,it firmly grasped the background of Internet + development,and hoped to establish its own business ecosystem development strategy by employing experience and industry insight.But at present,it is difficult to stop the strategic objectives,and clearly reflects the company’s development strategy,company positioning and strategic reality.There are major problems in construction.Company B needs to be bigger and stronger,and its development strategy is particularly important.To achieve the established strategic positioning,enterprises need to be clear about the factors that affect the realization of the strategy,how to deal with the changes in the internal and external environment,what kind of strategic system should be established,and how to guarantee the realization of the strategy.These are the problems that company B needs to solve urgently,and also the problems that new e-commerce enterprises are generally facing at present.Based on the field investigation and research of company B,this paper analyzes the development status of company B from its development course,business layout,financial situation,personnel situation and other aspects,using PEST analysis,five force model analysis,SWOT analysis and other analysis tools,combined with field investigation and interview,to conduct in-depth analysis of the company’s development strategy,find out the existing problems and impact Factors: at the same time,based on the research of resource construction theory in strategic management,by collecting a large number of e-commerce,Internet and industry background related materials and reading a large number of references,and fully considering the influence factors of the Internet,using the methods of finding problems,analyzing problems and solving problems,put forward the strategic countermeasures and development goals of company B,In addition,the paper puts forward the strategy implementation methods from two aspects of external resource acquisition and internal resource accumulation,and puts forward the guarantee measures to realize the strategy,constructs the development strategy circulation mode of resource capability strategy resource,forms the strategic management mode of company B,promotes the evolution of its business ecological development mode under the guidance of resource integration and strategy,and supports the sustainable development of company B Development.From the perspective of enterprise development strategy in the Internet era,this paper is committed to optimizing the research and application of modern private technology enterprise development strategy,hoping to provide reference and guidance for the future development of company B,and also provide reference for other Internet enterprises in the development strategy research.