Research On The Construction Model And Strategies Of Enterprise E-business Information Ecosystem

With the development of information technology with the core of computer network, the application and popularization of internet, the new business model of e-commerce business is promoting and becoming an important symbol of enterprise informatization, but also an important management of enterprise information management. The traditional theory of information management paid more attention on the research and construction of information technology, many enterprises paid money to construct its database, information management system (MIS) and decision support system (DSS). Under the stable information environment, those information systems can collect, storage and transfer information, then provide the optimal ideas to the manager. But with the ever-changing information environment, the traditional technology-based information management method shows limitations, and damages the balance of the information ecological. Face to the unpredictable information environment, enterprises should systematic theory and method, consider the relationship of information environment and information man comprehensively, formulate the right strategies to help the enterprise get used to the diversification of information environment and prove its efficiency of information management.Therefore, based on the analysis and study of the information ecology theory from domestic and foreign research literature and practice, this paper stands on the view of information ecology, comprehensively using the theory and method of ecology, system scientific and information ecology, researched the information ecology system of enterprise e-commerce business, holds that the information management of enterprise e-commerce should not only consider technology, but also consider the relationship between man, information and the environment. Based on the analysis of information factors, information chain and information circle, the paper proposed the concept and characteristics of enterprise e-commerce business information ecology model, and established management strategies. Finally, selecting Taobao net as the case, researched its composition of information ecology and the information ecology phenomenon to put the research results into practice. The main conclusions of the thesis and innovative results are as follows:Firstly, the paper compared the enterprise e-commerce business information ecosystem, and the natural ecosystem, points out that the enterprise e-commerce business information ecosystem is similar to the natural ecosystem, they have the similar functions and characteristics, meets the conditions of ecology theory and methods. So, it is feasible to use ecology theory and methods. Based on that, the paper used ecology theory, proposed the concept of enterprise e-commerce business information ecosystem, and analyzed the information factors.Secondly, the paper constructed the model of enterprise e-commerce business information ecosystem. It constructed enterprise e-commerce business information chain by imitating the ecosystem food chain. The paper points out that the relationship of the factors in the enterprise e-commerce business information ecosystem is trough the information chain. The information chain is consisted of information, information man and information environment. Then, the paper analyzed the way of information flow, proposed the enterprise e-commerce business information ecosystem model base on information chain. The paper point out that what the system considered most is not the information technology, but the relationship between information men and information environment, the enterprise e-commerce business information ecosystem is open and evolutive.Thirdly, in order to make the enterprise e-commerce business information ecosystem run rightly, implement the information man in the system to share information, to achieve the balance of the information ecosystem, the paper proposed some management strategies. It points out that we should manage the system from inside and outside factors. In which, the outside factors conclude information technology, information culture, information laws. The inside factors conclude information man, the reasonable distribution, information platform and information providers. Using the character that the e-commerce business environment can be changed, the government, e-commerce enterprises and third-party e-commerce institutions should take active measures to create fine information ecology environment.Finally, the paper took Taobao net as the study case to verify its research results. The paper analyzed the composition, the structure and the information ecology phenomenon in Taobao. It points out that there is information ecology in Taobao, and itself is one part of the system. There is typical ecology phenomenon in it.Over all, this paper constructed the framework of enterprise e-commerce business information ecosystem comprehensively and systematically, and researched its management strategies, but because of the complexity and the dynamics of the system, the research results are still preliminary stage, not deep enough. I need to do extensive research and practical work, in order to make the theory with practice in the process of continuous refinement and improvement. After all, there may be some mistakes and some thesis less than perfect, it is kind of the teachers and students to correct them.